Thailand

Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail…

Retail sales of imaging devices continued to decline in volume terms in 2023, due to cannibalisation from smartphone cameras. While the quality of a smartphone camera is typically inferior to a dedicated digital camera or camcorder, for most local…

In 2022, the tobacco industry in Thailand was seeing some recovery in demand. The industry faced challenges during the COVID-19 pandemic due to government measures aimed at reducing infection rates. These restrictions, including closures, social…

In 2022, Thailand witnessed high inflation, which was mainly attributed to the hike in energy and commodity prices following Russia's invasion of Ukraine early on in the year. Consequently, Thai consumers sought ways to reduce their expenses and…

Even after COVID-19 ended, many people still lived with increased levels of stress and anxiety, which can also cause skin problems. Thanks to rising health- and beauty-consciousness, consumers also tended to have high interest in adopting a skin care…

As Coronavirus (COVID-19) restrictions eased during 2022, retail current value sales of hypermarkets started to rebound from strong declines, which predated the pandemic. Thus, hypermarkets’ retail current value sales remained well below the…

There was a major change in consumer behaviour in 2022 as Thailand began on the pathway to recovery from the pandemic. COVID-19 was the catalyst for a rapid change in consumer behaviour in Thailand, with the pandemic impacting the local economy, the…

Womenswear in Thailand was hard hit by the impact of COVID-19 in 2020, with the pandemic continuing to limit the category’s recovery in 2021. While stores were able to reopen in 2021, COVID-19 continued to have a significant impact on the local…

Sales of sportswear plummeted in 2020 following the outbreak of COVID-19 with the lack of tourism and home seclusion having a major impact. With restrictions remaining in place across much of 2021 sales of sportswear saw only a muted recovery in…

Thailand’s return to out-of-home lifestyles, following the era of the pandemic, has and continues to benefit sales through foodservice channels. Indeed, tourism is reviving, and consumers’ busier, on-the-go lifestyles mean both dine-in and…

The number of people travelling via air saw triple-digit growth for the second consecutive year in 2023, with volumes exceeding pre-pandemic levels. The return of tourists from other countries in Asia-Pacific, notably China, was a key contributor to…

Retail sales of consumer electronics saw a flat performance in volume terms in 2023, following a more significant decline in the previous year. Despite a rebound in the domestic economy, assisted by the recovery of international tourism and easing…

The reopening of society after the era of pandemic restrictions has led to a revival in impulse ice cream, along with single portion options, which are best suited to on-the-go consumer lifestyles and impulse purchases overall. Additionally, this is…

Oral care maintained growth momentum in Thailand in retail volume and current value terms in 2022. Consumers continued the habit of taking good care of their oral and general hygiene to keep themselves healthy. People did not see a dentist very often…

Baby food is seeing positive value and volume growth in 2023, supported by the return to normality following the era of the COVID-19 pandemic and, in turn, consumers’ return to out-of-home lifestyles – despite the sluggish birth rates in Thailand…

Headphones saw positive growth in volume terms in 2023, with the growing popularity of such products amongst young people being the key driver of this trend. Headphones are no longer regarded as a functional accessory for listening to music, but…

Savoury snacks is also benefitting from consumers’ return to out-of-home, on-the-go lifestyles, along with the revival of tourism. It should also be noted that potato chips, a popular category, was not too badly impacted by the era of the pandemic…

With the reopening programme implemented by the Thai Government and the removal of restrictions in 2022, consumers are returning to familiar lifestyles and tending to shift their consumption back to their original habits. For example, some consumers…

Demand for sunglasses in Thailand continues to recover in 2023, with the category recording another year of double-digit retail volume and value growth. The primary factor contributing to this impressive performance is the resumption of domestic and…

As people returned to work and resumed their social activities (socialising, exercising, travelling) as the pandemic eased, they started taking more care of their hair, and also visited hair salons as these reopened, which drove strong retail volume…