Thailand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Pulses in Thailand

Feb 2024

The price of soybeans has seen a continuous surge since 2020 in response to persistently rising demand, with domestic output declining during the latter years of the review period. The retail consumption of soybeans and other soybean byproducts, such…

USD 1,195
Country Report

Fresh Food in Thailand

Feb 2024

In 2023 fresh food consumption in Thailand saw an uptick, with several foods benefitting considerably from amplified focus on protein consumption as well as from broader health and wellness trends. Rising awareness of the importance of healthy habits…

USD 2,450
Country Report

Vitamins in Thailand

Jan 2024

2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…

USD 1,195
Country Report

RTD Tea in Thailand

Jan 2024

RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also…

USD 1,195
Country Report

Energy Drinks in Thailand

Jan 2024

Off-trade sales of energy drinks registered a decline in volume terms in 2023, with price increases by leading manufacturers being a major factor behind this trend. This was due to a number of factors, including roll-out of the third phase of the…

USD 1,195
Country Report

Hypermarkets in Thailand

Feb 2024

Hypermarkets in Thailand saw current value sales slow in 2023, though growth remained positive. While these stores benefit from selling large volumes, growth is suffering because players focus on targeting customers with medium-to-low purchasing…

USD 1,195
Country Report

Nuts in Thailand

Feb 2024

The price of coconuts continued to fall in 2023, with domestic demand yet to recover to pre-pandemic levels. Coconuts, as well as foods and beverages with coconuts as an ingredient, are popular among both local consumers and tourists. With the…

USD 1,195
Country Report

Meat in Thailand

Feb 2024

As the pandemic and its impact on lifestyles continued to recede 2023, with local consumers resuming pre-coronavirus patterns and habits, meat consumption rose considerably, with beef benefitting from increased consumer spending on dining out and the…

USD 1,195
Country Report

Sports Nutrition in Thailand

Jan 2024

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

USD 1,195
Country Report

Analgesics in Thailand

Jan 2024

Despite a decline in the number of COVID-19 cases, demand for analgesics continued to grow in 2023. This was partly due to the revival of pre-pandemic behavioural patterns, including the cessation of mask wearing and social distancing, which meant…

USD 1,195
Country Report

HW Snacks in Thailand

Jan 2024

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…

USD 990
Country Report

Convenience Retailers in Thailand

Feb 2024

Convenience stores in Thailand continued to recover and rise in 2023, with expansion in terms of outlet numbers a major driver. Rapid urbanisation, longer working hours, and declines in average household size boosted demand for smaller-format stores…

USD 990
Country Report

Polishes in Thailand

Feb 2024

Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained…

USD 1,195
Country Report

Dishwashing in Thailand

Feb 2024

Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…

USD 1,195
Country Report

Packaging Industry in Thailand

Feb 2024

In 2022, Thailand’s packaging industry was seeing significant activity in terms of the adoption of sustainable and eco-friendly packaging solutions. Mirroring global trends, heightened awareness of environmental issues among consumers and regulatory…

USD 2,450
Country Report

Eye Care in Thailand

Jan 2024

The eye care market in Thailand experienced significant growth in current value terms in 2023, driven by various factors. One key contributor was a heightened awareness among consumers about the importance of maintaining good eye health, thanks to…

USD 1,195
Country Report

Sports Drinks in Thailand

Jan 2024

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

USD 1,195
Country Report

Toilet Care in Thailand

Feb 2024

Toilet care presented an intriguing narrative in 2023, with the retail volume and current value growth rates experiencing an upward trajectory from the previous year. This growth, however, was juxtaposed against the nuanced dynamics of a niche…

USD 1,195
Country Report

Starchy Roots in Thailand

Feb 2024

The unit prices of starchy roots increased significantly throughout 2022 and 2023 due to constant rises in the costs of production and unfavourable weather conditions throughout the year. Like other fresh food categories, the farming and production…

USD 1,195
Country Report

Soft Drinks in Thailand

Jan 2024

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

USD 2,450
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