Hong Kong, China

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hong Kong, China. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyle

Hong Kong, China: Consumer Profile

Aug 2023

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

USD 1,325
Future Demographics

Hong Kong, China in 2040: The Future Demographic

Dec 2022

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

USD 990
Country Briefing

Households: Hong Kong, China

Aug 2023

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

USD 300
Country Report

Footwear in Hong Kong, China

Nov 2023

Footwear is enjoying strong growth in 2023, with both retail value and volume sales rising by double digits following declines the previous year. On the other hand, sports footwear has been a more robust performer since 2021. Driven by the rising…

USD 1,195
Country Report

Booking in Hong Kong, China

Sep 2023

Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…

USD 1,195
Country Report

Gum in Hong Kong, China

Aug 2023

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

USD 1,195
Country Report

Concentrates in Hong Kong, China

Nov 2022

Concentrates is a stagnant category in Hong Kong, struggling from low demand with the larger value category of liquid concentrates driving the overall flat performance. While powder concentrates holds a low presence, and features few major players in…

USD 1,195
Country Report

Wipes in Hong Kong, China

Feb 2024

Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among…

USD 1,195
Country Report

Microwaves in Hong Kong, China

Dec 2023

Demand for microwaves is expected to continue to see notable growth in 2023. While the removal of pandemic restrictions was somewhat of a headwind for other cooking appliances, solid growth has continued for microwaves, as busy professionals value…

USD 1,195
Country Report

Menswear in Hong Kong, China

Nov 2023

Menswear is experiencing a strong rebound, recording high double-digit retail volume and current value growth in 2023, although overall demand remains significantly below pre-pandemic levels. With Hong Kong’s border reopening, tourists are gradually…

USD 1,195
Country Report

Mobility in Hong Kong, China

Nov 2023

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

USD 1,650
Country Report

Bleach in Hong Kong, China

Feb 2023

Demand for bleach marginally improved in the first half of 2022 compared to the strong declines of the previous year, as the emergence of the fifth wave of the pandemic in Hong Kong led to home seclusion, with local daily confirmed cases exceeding…

USD 1,195
Country Report

Analgesics in Hong Kong, China

Feb 2024

The reopened border between mainland China and Hong Kong in early 2023 had significant implications for the demand of analgesic remedies within the city, which rose considerably. This growth can be attributed to a shortage of analgesic remedies…

USD 1,195
Country Report

Childrenswear in Hong Kong, China

Nov 2023

With the removal of lockdowns and the reopening of Hong Kong’s border, sales of childrenswear have notably rebounded in 2023. However, local demand for childrenswear remains tepid. The declining birth rate in Hong Kong was already placing pressure on…

USD 1,195
Consumer Lifestyle

Megatrends in Hong Kong, China

Oct 2023

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong,…

USD 1,325
Country Report

Dishwashing in Hong Kong, China

Feb 2023

Despite having experienced five waves of the pandemic, Hong Kong’s population remained highly sensitive to the threat of exposure to COVID-19. Thus, products that claimed to eradicate bacteria and viruses were particularly popular with local…

USD 1,195
Country Report

Homeshopping in Hong Kong, China

Mar 2022

The COVID-19 pandemic remained a significant factor impacting the overall retailing landscape in Hong Kong in 2021. However, unlike e-commerce and grocery retailers, homeshopping did not benefit from the home seclusion trend. This is because apart…

USD 1,195
Country Report

Dermatologicals in Hong Kong, China

Feb 2024

Dermatologicals in Hong Kong saw continued positive growth in 2023. Steady growth in antifungals was driven by medicated shampoos, vaginal antifungals and other dermatologicals such as topical allergy remedies/antihistamines, with hair loss…

USD 990
Country Report

Womenswear in Hong Kong, China

Nov 2023

Womenswear is experiencing double-digit growth rate in 2023, following notable declines the previous year. Tourist consumption historically accounted for 20-30% of pre-pandemic sales in Hong Kong, and the return of tourists is set to become the main…

USD 1,195
Country Report

Sportswear in Hong Kong, China

Nov 2023

Sportswear in Hong Kong continues to experience strong growth momentum in 2023, and is expected to maintain a solid sales performance over the forecast period. Domestic demand for sportswear remains high due to rising health and wellness awareness,…

USD 1,195
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