Hong Kong, China

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

Footwear saw a double-digit current value decline in 2022, similar to the average in overall apparel and footwear. This was mainly due to the impact of the fifth wave of COVID-19 in Q1 and Q2 of this year, resulting in a plunge in foot traffic and…

Concentrates is a stagnant category in Hong Kong, struggling from low demand with the larger value category of liquid concentrates driving the overall flat performance. While powder concentrates holds a low presence, and features few major players in…

In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The…

The pandemic drove up interest in gardening in Hong Kong, as local consumers were forced to spend greater time at home. Early 2022 saw further lockdowns in the city, which prevented consumers from venturing outside of their homes, and therefore their…

After a year of strong growth in 2021, womenswear turned to double-digit current value decline in 2022, performing slightly better than the industry average. The fifth wave of COVID-19 resulted in a plunge in footfall and sales in offline stores…

As the fifth wave of COVID-19 impacted footfall on the streets, overall sportswear saw only a slight current value increase in 2022. The plunge in traffic and sales during Q1 and Q2 made it difficult for sportswear players to see growth on top of…

Dermatologicals is set to experience improving demand in current value terms in 2022. After the easing of social restrictions in April, outdoor activities and social occasions rebounded due to the release of pent-up demand. This helped drive demand…

Demand for personal wipes in Hong Kong witnessed a moderate decline 2021. In fact, 2021 marked the end of panic buying when local consumers depleted their stock of panic-purchased wipes and began to adjust to the “new normal”. After this drop, demand…

Demand for bleach marginally improved in the first half of 2022 compared to the strong declines of the previous year, as the emergence of the fifth wave of the pandemic in Hong Kong led to home seclusion, with local daily confirmed cases exceeding…

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However,…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Soup had witnessed double-digit retail volume growth in 2020 due to the home seclusion trend and increased at-home cooking, and despite predictions for declines in 2021, overall demand is likely to remain above pre-pandemic levels. Within broth,…

Despite having experienced five waves of the pandemic, Hong Kong’s population remained highly sensitive to the threat of exposure to COVID-19. Thus, products that claimed to eradicate bacteria and viruses were particularly popular with local…

The fifth wave of COVID-19 and the increasing number of families emigrating impacted childrenswear in Hong Kong, with the category seeing a decline just slightly slower than overall apparel. Historically, apparel for children saw higher growth than…

Analgesics is set to see a sharp increase in demand in 2022, driven by adult acetaminophen. The government rolled out the vaccination pass scheme in May 2022, which requires Hong Kong residents to have received three doses of COVID-19 vaccine in…