Laundry care is predicted to witness slower growth over the forecast period in comparison to the review period. This is due to the maturity of the product area, as well as an expected shift to cheaper brands, especially if inflation continues to rise.
Bar detergents will continue to dominate, though standard powder detergent will also register volume growth. In addition, the multi-functionality of power detergent will support volume sales, as powder detergent is often used as a general cleaning product and is cheaper than many other offerings in for example surface care.
Value for money will continue to be the key driver of value sales over the forecast period. As such, local and regional brands will gain value share over the more expensive global brands.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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