Indonesia

Indonesia's wearable electronics category is witnessing substantial growth, fuelled by an increasing awareness of health and fitness among the population. The widespread adoption of smart devices, combined with a surge in health-conscious consumers,…

In 2024, the portable players category in Indonesia is overwhelmingly shaped by the prevalence of wireless speakers in terms of retail volume. Sales are fuelled by consumers’ need for a portable solution that can easily connect to their smartphones.…

In 2024, mobile phones in Indonesia saw a modest recovery in both current value and volume sales, rebounding well from the decline in the previous year. This growth can be attributed to a noticeable shift in consumer preferences towards more…

In 2024, the trend towards automobile companies teaming up with leading in-car entertainment manufacturers gathered pace. These partnerships are bringing advanced audio and video systems directly into cars at the time of manufacture. Such strategic…

In 2024, imaging devices continues to see a persistent and deep decline in retail volume sales, largely attributed to the proliferation of smartphones in Indonesia. For the majority of consumers, cameras integrated into smartphones fulfil their…

Leading the overall home video category, televisions is poised for robust volume growth in 2024, underpinned by its essential status in Indonesian households of all size and income. The enduring perception of televisions as a household necessity…

Home audio and cinema in Indonesia is expected to extend its downward trajectory through 2024, echoing the volume and current value decline observed in 2023. This continued downturn is primarily driven by economic factors, such as inflation and…

In Indonesia, the demand for headphones has seen a notable increase, driven in large part by the popularity of True Wireless Stereo (TWS) earbuds. Headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle,…

Consumer electronics is on the brink of a promising rebound in 2024, spurred by a resurgence in Indonesia’s economic activity, which is supporting the rebound in retail volume sales. This revival is heavily influenced by the twin forces of rapid…

Demand for computers and peripherals is witnessing a modest rebound after experiencing a downturn in 2023, with laptops, monitors, and printers emerging as the primary drivers of this growth. Laptops have established themselves as the most dynamic…

Economic freedom is improving and public finances are sound, but corruption remains a key issue impacting democracy. The economy continues to outperform peers, in light of low inflation, but high exposure to commodities presents risks for the…

Due to Indonesia’s changing climate and tropical nature, the demand for home insecticides remains consistently high, with 2023 proving no exception to this. In terms of packaging, metal aerosol cans recorded another year of dynamic growth in home…

Indonesia’s wine category is developing well driven by multiple factors. Firstly, there has been a noticeable increase in domestic wine consumption within the country, spurred on by the widespread adoption of e-commerce platforms. These digital…

In 2023, spirits continued to witness double-digit volume sales growth in Indonesia. The pace of development slowed markedly after two consecutive years of dynamic volume growth. Locals have become more comfortable with dining out and drinking…

In 2023, RTDs witnessed much lower volume growth in Indonesia. This modest growth reflects the normalisation of consumer demand following the sharp increase in 2022. Increasing competition from similar-tasting beverages like shochu/soju, cider, and…

In 2023, cider in Indonesia experienced similar volume growth to the previous year. Off-trade volumes, encompassing supermarket and retail sales, continues to exceed on-trade volume by some margin, which includes sales in bars and restaurants. This…

Indonesia’s beer category witnessed a much slower pace of volume growth in 2023, following two consecutive years of strong double-digit growth. This positive trend aligns with the increasing consumer acceptance of alcohol and greater market tolerance…

In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years,…

Demand for honey is being supported by the rising health awareness trend in the country, which was bolstered by the pandemic. Many Indonesian consumers have developed the habit of consuming honey on a daily basis in the hope of strengthening the…

Flexible packaging continues to dominate in sauces, dips and condiments as it is the most affordable pack type from the perspective of manufacturers and also enables a variety of pack sizes to be produced. With a large proportion of Indonesian…