Indonesia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Indonesia

Feb 2024

Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban,…

USD 1,195
Country Report

Writing Instruments in Indonesia

Jan 2024

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

USD 990
Country Report

Jewellery in Indonesia

Jan 2024

Retail sales of jewellery saw vastly accelerated growth in both volume and constant value terms in 2023. Such products are a key contributor to the Indonesian economy, with gold jewellery, in particular, being valued as both a symbol of wealth and…

USD 990
Country Report

Baked Goods in Indonesia

Feb 2024

Retail volume sales of overall baked goods saw flat growth in 2023, with average unit prices soaring for the second consecutive year. Several factors contributed to this snowballing of prices: the continued weakening of the IDR amid high import…

USD 1,195
Country Report

Tea in Indonesia

Jan 2024

Tea experienced another year of positive, albeit modest growth, in retail volume terms in 2023, with demand exceeding pre-pandemic levels. Growth was boosted by the tendency of players to offer tea bags in more economical packaging, as well cut-price…

USD 1,195
Country Report

RTD Tea in Indonesia

Jan 2024

RTD tea in Indonesia saw flat off-trade volume growth and positive current value growth in 2023, though both were at lower rates than was recorded in 2023. Following price rises in 2022, 2023 witnessed further hikes, with this being the largest…

USD 1,195
Country Report

Carbonates in Indonesia

Jan 2024

Carbonates in Indonesia saw healthy volume growth for the third consecutive year in 2023 with sales normalising in terms of off-trade volume and value, and the former returning to pre-pandemic levels (current value sales recovered in 2022). The…

USD 1,195
Country Report

Home Care in Indonesia

Feb 2024

Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along…

USD 2,750
Country Report

Sports Drinks in Indonesia

Jan 2024

Sports drinks in Indonesia enjoyed positive growth in terms of overall off-trade volume sales 2023, albeit it at a slower pace than was recorded in 2022. At the same time, off-trade sales of sports drinks remained considerably lower than pre-pandemic…

USD 1,195
Country Report

Retail Tissue in Indonesia

Feb 2024

Retail tissue in Indonesia saw a boost in overall volume and current value sales in 2023, driven by consistent population growth and a growing trend towards urbanisation. The migration from rural to urban areas is leading to improved standards of…

USD 1,195
Country Report

Personal Accessories in Indonesia

Jan 2024

Retail sales of apparel and footwear in Indonesia registered accelerated growth in constant value terms in 2023, when compared to the previous year. As the country emerged from COVID-19 crisis, Indonesians became increasingly keen to travel,…

USD 1,210
Country Report

Polishes in Indonesia

Feb 2024

Polishes is seeing rather sluggish and static growth, with little activity of note. That said, metal polish continues to grow from its relatively low base, registering a modest uptick in sales. It is noted that, in the post-pandemic landscape, as…

USD 1,195
Country Report

Packaging Industry in Indonesia

Feb 2024

The increased demand for convenience is a major trend in the Indonesian packaging industry. This is due to a number of factors, including busier lifestyles, rising incomes and changing demographics. Packaging companies are responding to this trend by…

USD 2,450
Country Report

Soft Drinks in Indonesia

Jan 2024

Soft drinks in Indonesia saw positive growth overall in total volume terms in 2023, though failed to recover to pre-pandemic levels. Despite increased community mobility post-pandemic, purchasing power remained low, especially in the…

USD 2,450
Country Report

Bottled Water in Indonesia

Jan 2024

Bottled water recorded off-trade growth in terms of volume sales in Indonesia in 2023, following slight decline in the previous year, 2022. However, despite 2023’s positive performance, bottled water has yet to recover to pre-pandemic volume sales…

USD 1,195
Country Report

Sweet Spreads in Indonesia

Jan 2024

In 2023, the sweet spreads category experienced another year of positive growth, both in volume and value terms. Jam and preserves and especially nut and seed based spreads put in strong performances during the year. One of the main factors behind…

USD 1,195
Country Report

Menstrual Care in Indonesia

Feb 2024

Menstrual care in Indonesia in 2023 saw significant rises in both volume and current value terms, with growth driven by the country’s expanding middle class. This is leading to higher disposable incomes, newfound financial flexibility and greater…

USD 1,195
Country Report

Dishwashing in Indonesia

Feb 2024

Dishwashing saw double-digit growth in both value and volume terms in 2023, with the category playing a significant role in driving sales in home care products in Indonesia overall. Moreso, the category is expected to maintain a robust trend over the…

USD 1,195
Country Report

Juice in Indonesia

Jan 2024

Off-trade volume sales rose robustly for juice in 2023, following a year of strong double-digit growth in 2022. Juice drinks (up to 24% juice) remained the largest member of the overall category and has been leading growth in terms of off-trade…

USD 1,195
Country Report

Hot Drinks in Indonesia

Jan 2024

Retail volume sales of hot drinks in Indonesia saw healthy growth in 2023, in contrast to the decline seen in the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions,…

USD 2,450
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