Indonesia

The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…

The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Following the easing of various national COVID-19 related measures, retail in Indonesia saw healthy growth for the second consecutive year in current value terms in 2022. The return of consumers to their physical offices, combined with the reopening…

Direct selling saw positive growth in current value sales terms in 2022, following declines in the previous two years. This was largely due to improving economic conditions, combined with the loosening of movement restrictions, which allowed sellers…

Womenswear in Indonesia recorded double-digit volume growth in 2021’s rebound surge following deep dips during the height of the COVID-19 pandemic. The adverse economic environment that unfolded over the course of 2020 due to the COVID-19 pandemic…

The surface care category experienced a strong recovery in 2022 as the pandemic slowed down and consumers slowly gained in confidence. In the previous year, consumers were looking to save money on surface care products by using smaller amounts when…

Countlines packaging was recording some of the strongest growth in confectionery packaging in Indonesia in 2022 as it typically includes individually wrapped chocolates or candies to cater to the trend of convenient, on-the-go consumption. As urban…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…

The growing health-consciousness trend in Indonesia has led to an increased demand for sugar-free, reduced-sugar, and functional confectionery products, as consumers seek guilt-free alternatives to traditional sweets. Functional ingredients, such as…

Garudafood Group maintains its lead in savoury snacks with its top Garuda brand (in nuts, seeds and trail mixes). The player also offers a diverse product range, with brands Pilus (in puffed snacks), Leo (in salty snacks/ potato chips), and Gery (in…

On 1 January 2022, the Indonesian government through the Finance Ministry announced an increase in the excise tax on cigarettes as part of efforts to curb consumption, especially among the country’s children and young consumers. The average increase…

While the rate of dog ownership in Indonesia remains quite low, it rose significantly during the review period. This has particularly been the case since the onset of the COVID-19 pandemic, as limited mobility and an increase in loneliness boosted…

Beauty trends run dynamically in line with new ways and heightened need for consumers to maintain or improve their appearance. With the increasing desire to look good and perform optimally every day, the beauty industry is required to continue to…

The growth of drinking milk product packaging in Indonesia’s dairy industry is driven by various factors, such as the expansion of the urban population and busier lifestyles. The rising middle class with increased purchasing power is also…

In 2023, eye care is expected to maintain healthy retail volume and current value growth, although the rates of increase are set to be slower than in the previous year. Eye care products are considered a necessity, since eye health is considered…

The COVID-19 pandemic increased awareness and acceptance of cheese in Indonesia, which continues in 2023. During lockdown there was increased interest in cooking and baking at home, and cheese became more widely used as an ingredient. In addition,…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…