India

The eyewear industry showcased good growth across all categories in 2023. The resurgence of travel, and the post-pandemic increase in outdoor activities and events, have fuelled growth for the category. After a year and a half of home seclusion,…

In 2022, depilatories returned to current value growth, after declines in the previous two years in India. The major growth drivers in 2022 were increased concern about personal appearance, increased trips outside of the home, and a surge in travel.…

With the waning impact of the pandemic, off-trade sales of RTD tea were increasing in 2022 due to this product’s convenient on-the-go nature. Hindustan Unilever, holding a firm grip on still RTD tea, is the leading player with a nationwide presence,…

Despite witnessing current value growth, homewares witnessed a decline in demand at constant 2022 prices in India between 2019 and 2022, as increasingly fast-paced lifestyles in the country did not allow people to spend much time improving their…

Polishes remained by far the smallest category within home care in India in value terms in 2022, and also saw one of the slowest value growth rates. Nevertheless, a return to growth was seen across all categories in this year, especially driven by…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

In 2022, the return of social gatherings, coupled with an increased focus on multifunctional products, allowed colour cosmetics in India to witness healthy growth, which ultimately drove the category beyond the pre-pandemic level of value sales.…

India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…

Coca-Cola divested its bottling operations in the northern part of India in 2019. Eventually, it plans to divest all its bottling operations through franchising. The company, through its bottling entity, Hindustan Coca-Cola Beverages (HCCB), operates…

Home furnishings in India witnessed an increase in current value sales in 2022, partly to rises in inflation and subsequent price increases. Consumers spent on home furnishings to upgrade their homes due to the economic climate. However, while demand…

Reliance Retail has been aggressively expanding in supermarkets, mainly through its Reliance Smart Point banner, which is helping to drive overall growth in this channel. Reliance Retail has plans to open a total of 5,000 Reliance Smart Point outlets…

With the Indian economy recovering in 2022, the retail industry was showing strong double-digit growth that was even stronger than the performance seen in 2021. The dynamic performance in 2022 was being driven by more positive consumer sentiment as…

Convenience retailers is a relatively small channel with low penetration in India, with just a few major players, such as Future Retail (Easy Day), Central Government Employees Consumer Cooperative Society (Kendriya Bhandar), Twenty Four Seven Retail…

According to the Ministry of Health and Family Welfare’s National Family Health Survey-5 (2019-2021), the population living in households that use an improved sanitation facility was 70%, compared with 49% in 2015-2016. With better access to toilet…

In 2022, although current value sales of home insecticides continued to rise, retail volume sales turned to decline. In this year, the reduced severity of the pandemic impacted consumer demand for home insecticides as fear of the virus subsided.…

The easing of pandemic-related restrictions significantly benefitted demand for baked goods in 2022, particularly for unpackaged cakes as the number of social events picked up over the year. To leverage this opportunity, a prominent local bakery…

The increasing penetration of sweet spreads in India is being driven by the growing adoption of Western food trends. Rapid urbanisation and the return to hectic schedules in a post-pandemic scenario amongst local consumers continued to drive retail…

Men’s swimwear saw a strong decline in 2020, and continued to underperform in 2021, as the pandemic emerged and spread. The reason for this was the major COVID-19 waves which were experienced by India, which happened during the summer in each year,…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…