Since laundry care products are largely considered essential, particularly laundry detergents, growth will continue over the forecast period. Growth in laundry detergents will be driven by concentrated products, with concentrated liquid detergents and liquid tablet detergents set to remain the most dynamic categories.
Across the forecast period, the integration of technology into laundry appliances is expected to continue evolving. This will lead to the widespread adoption of smart washing machines and dryers.
Over the review period, several laundry care manufacturers launched corporate social responsibility campaigns. For example, Henkel Polska initiated a campaign that aims to support homeless people and others in need.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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