South Korea

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

Country Report

Fragrances in South Korea

Apr 2024

Fragrances maintained double-digit current value growth in South Korea in 2023, with premium fragrances continuing to overwhelmingly dominate, and also seeing the strongest growth in this year. The super-premium segment in fragrances is primarily…

USD 1,195
Country Report

Retail in South Korea

Apr 2024

In 2023, retail in South Korea maintained solid current value growth both online and offline, with growth also returning to outlet numbers in the offline space. Value increases were seen across most channels, although growth in outlet numbers was…

USD 2,450
Country Report

Discounters in South Korea

Apr 2024

Discounters remained only a small retail channel in South Korea in 2023, and continued to see a decline in outlet numbers in this year, although returned to slight current value growth. In South Korea, major retailers have embraced private label…

USD 1,195
Country Report

Supermarkets in South Korea

Apr 2024

Although supermarkets saw a second consecutive year of decline in outlet numbers in South Korea in 2023, current value sales maintained low growth. Positioned between convenience stores and hypermarkets, supermarkets leverage their smaller size for…

USD 1,195
Country Report

Bleach in South Korea

Feb 2024

In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in…

USD 1,195
Country Report

Wipes in South Korea

Mar 2024

In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…

USD 1,195
Country Report

Jewellery in South Korea

Jan 2024

Ongoing high inflation and economic difficulties have been discouraging consumer spending on luxury products and discretionary items, including jewellery. Nonetheless, despite the expectation of a slight decline in retail volume terms, in current…

USD 990
Country Report

Vending in South Korea

Apr 2024

In 2023, vending maintained dynamic current value growth in South Korea, driven by the surge in outdoor activities following the aftermath of the COVID-19 pandemic, although it remained a small channel within the overall retail landscape. This uptick…

USD 1,195
Country Report

Hypermarkets in South Korea

Apr 2024

In 2023, hypermarkets in South Korea faced even slower current value growth than in the previous year, along with a continued decline in outlet numbers, encountering a combination of changing consumer habits and difficult economic conditions. A…

USD 1,195
Country Report

Dishwashing in South Korea

Feb 2024

Dishwashing witnessed notable current value growth in 2023, propelled by a surge in demand for automatic dishwashing products and a modest increase in current value sales of hand dishwashing. Urbanisation in South Korea is expanding the number of…

USD 1,195
Country Report

Depilatories in South Korea

Apr 2024

Depilatories maintained solid current value growth for another consecutive year in South Korea in 2023, although the rate of increase slowed compared with the previous couple of years. Nevertheless, women’s razors and blades continued to see robust…

USD 1,195
Country Report

Deodorants in South Korea

Apr 2024

Deodorants maintained solid current value growth in South Korea in 2023. Deodorant sprays continued to dominate deodorants, and also outpaced deodorant roll-ons, sticks and wipes in terms of value growth in 2023. Consumers prefer deodorant sprays for…

USD 1,195
Country Report

Polishes in South Korea

Feb 2024

Shoe polish is the largest category in polishes and faced a weaker performance in 2023 following the strong rebound in sales during 2022. Demand for shoe polish rebounded strongly in 2022, as professionals returning to offices opted for formal attire…

USD 1,195
Country Report

Toilet Care in South Korea

Feb 2024

Since the COVID-19 pandemic, there has been a heightened awareness of hygiene among South Koreans, with a stronger dedication to household cleanliness and a more conscientious approach to toilet hygiene. This elevated interest has prompted the…

USD 1,195
Country Report

Surface Care in South Korea

Feb 2024

Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness…

USD 1,195
Country Report

Personal Accessories in South Korea

Jan 2024

Continuing high inflation and financial constraints derived from the unstable global economy have discouraged consumer spending on discretionary items, which is set to result in slower retail volume and current value growth for personal accessories…

USD 1,210
Country Report

Retail Tissue in South Korea

Mar 2024

In the aftermath of COVID-19, retail tissue in South Korea was initially poised for decline, along with the return to activities outside the home; however, the category demonstrated resilience in 2023. Contrary to expectations, retail tissue recorded…

USD 1,195
Country Report

Hair Care in South Korea

Apr 2024

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…

USD 1,195
Country Report

Direct Selling in South Korea

Apr 2024

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…

USD 1,195
Country Report

Home Insecticides in South Korea

Feb 2024

Home insecticides experienced a decline in volume sales in 2023, as demand for such products weakened, partly due to the perception that they use harsh chemicals. Despite this, South Korea witnessed an increase in mosquito populations, as there was…

USD 1,195
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