Ethiopia

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.

Country Report

Home Care in Ethiopia

Feb 2024

Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern…

USD 2,750
Country Report

PEST Analysis: Ethiopia

Jan 2024

Although perceptions are improving, corruption remains pervasive and economic freedom has deteriorated. Ethiopia’s economy is resilient and has outperformed peers, partly driven by foreign investment, but inflation is high and dependence on…

USD 300
Country Report

Soft Drinks in Ethiopia

Jan 2024

Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…

USD 2,450
Country Report

Consumer Health in Ethiopia

Mar 2024

A high rate of inflation, averaging 30% in 2023, forced consumers to cut down on spending on non-essential items, and even to reconsider the food they purchased to reduce their expenditure. Rx medications continued to be widely purchased under the…

USD 2,750
Country Report

Hot Drinks in Ethiopia

Jan 2024

Coffee dominates retail volume sales of hot drinks in Ethiopia. Coffee has a long history in the country and is regularly consumed by most adults. Retail volume sales of coffee continued to expand in 2023, while tea also grew from a small base and…

USD 2,450
Country Report

Tissue and Hygiene in Ethiopia

Mar 2024

In 2023, tissue and hygiene products experienced growth in value sales in Ethiopia due partly to inflation. The market’s expansion was also supported by population growth, rising income levels, and urbanisation. However, the performance of the market…

USD 2,750
Country Report

Staple Foods in Ethiopia

Dec 2023

The worst drought in 40 years pushed local food prices up while Russia’s war in Ukraine has led to further price pressures. To curb inflation, interest rates were raised and the currency depreciated making imports more expensive. Despite this, demand…

USD 2,450
Country Report

Tobacco in Ethiopia

Jul 2023

Tobacco in Ethiopia is dominated by the previously state-owned company National Tobacco Enterprise Ethiopia, which generates its revenues entirely from sales of cigarettes. While retail volume sales of tax-paid cigarettes are rising, retail sales…

USD 2,450
Country Report

Snacks in Ethiopia

Jul 2023

The snacks market is set to be hampered by high inflation in 2023, leading to muted growth of non-essential categories, such as boxed assortments. While the market is recovering from the economic shock of COVID-19, with sales maintaining positive…

USD 2,450
Country Report

Alcoholic Drinks in Ethiopia

Jul 2023

Alcoholic drinks recorded robust growth in 2022 as sales continued to recover from the impact of COVID-19. Expanding local production, especially in wine and beer, has supported growth by offering consumers affordable options at a time when currency…

USD 2,450
Country Report

Retail in Ethiopia

Mar 2023

Soaring inflation, due to the continuing civil war, as well as price pressures arising from the war in Ukraine, led to consumers cutting down on discretionary spending. On top of inflation, drought further aggravated supply chain disruptions. Within…

USD 2,450
Country Report

Beauty and Personal Care in Ethiopia

May 2023

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

USD 2,750
Country Report

Cooking Ingredients and Meals in Ethiopia

Dec 2023

Edible oils continue to dominate cooking ingredients and meals. Demand is gradually shifting from palm oil to sunflower oil, as the latter is regarded as healthier by a growing number of local consumers. Meanwhile, stock cubes and powders and…

USD 2,450
Country Report

Dairy Products and Alternatives in Ethiopia

Sep 2023

Ethiopia is experiencing a growing demand for dairy products. However, as a developing country, a large part of the residents do not have access to dairy products. While the industry has recovered from the pandemic in 2023, it now faces a fresh set…

USD 2,100
Country Report

Retailing in Ethiopia

Jun 2022

Amid the COVID-19 pandemic, health protocols had to be implemented altering the shopping experience of Ethiopians. The use of masks and social distancing among consumers and staff were strictly enforced in stores. The pandemic and the war in Tigray…

USD 2,450
Country Briefing

Commodities: Ethiopia

Oct 2023

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Ethiopia covers production and consumption trends in agricultural commodities, energy…

USD 300
Country Briefing

Households: Ethiopia

Nov 2023

In Ethiopia, there is a projected moderate increase in the number of households from 2022 to 2027, with couples with children continuing to be the predominant household type. In 2022, household spending was impacted by a 33.9% inflation rate, leading…

USD 300
Country Briefing

Income and Expenditure: Ethiopia

Oct 2023

Ethiopia's consumer income is forecast to grow by nearly one-fifth over 2022-2027, yet still ranking among the world's lowest. Consumer market expansion will face challenges due to soaring inflation, averaging 32% in 2023, as well as severe income…

USD 300
Country Briefing

Business Dynamics: Ethiopia

May 2023

Ethiopia ranks in the bottom third in the global Economic Freedom Ranking in 2022, due to an unfavourable business environment, with limited monetary and labour freedom. Skills shortages, poor transport and ICT infrastructure, as well as restrictive…

USD 300
Cities

Ethiopia Cities Review

Oct 2023

Mekele and Hawassa stand out as Ethiopia's most economically dynamic cities, while Dire Dawa emerges as the city with the greatest potential for future economic expansion. Ethiopian cities will face ongoing challenges. In the short term, these…

USD 725
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;