Colombia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Fragrances in Colombia

Apr 2024

Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…

USD 1,195
Country Report

Discounters in Colombia

Mar 2024

Double-digit growth was seen in discounters in Colombia in 2023, reflecting a change in the consumption habits of local consumers who are looking for more affordable options in a time of economic uncertainty and budget constraints. Discounters have…

USD 1,195
Country Report

Surface Care in Colombia

Feb 2024

The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…

USD 1,195
Country Report

Polishes in Colombia

Feb 2024

Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools…

USD 1,195
Country Report

Home Insecticides in Colombia

Feb 2024

The high cost of living in Colombia has forced many consumers to focus on basic home care products and goods when shopping, which has had a slight impact on home insecticides. The category has also been affected by the shortage of rain in areas like…

USD 1,195
Country Report

Home Care in Colombia

Feb 2024

In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with…

USD 2,750
Country Report

Air Care in Colombia

Feb 2024

As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which…

USD 1,195
Country Report

Menstrual Care in Colombia

Feb 2024

Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…

USD 1,195
Country Report

Sun Care in Colombia

Apr 2024

Sun care recorded strong double-digit growth in Colombia in 2023, enabling sales to exceed pre-pandemic levels, after the steep decline seen in 2020. In 2023, sun care benefited from increased consumer awareness about the potential damage caused by…

USD 1,195
Country Report

Oral Care in Colombia

Apr 2024

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

USD 1,195
Country Report

Convenience Retailers in Colombia

Mar 2024

In 2023, value growth of convenience retailers in Colombia was supported by increasingly busy lifestyles, forcing consumers to shop little and often and increasingly buy breakfast and lunch to-go. Convenience retailers have shown agility and…

USD 990
Country Report

Retail Tissue in Colombia

Feb 2024

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…

USD 1,195
Country Report

Dishwashing in Colombia

Feb 2024

In 2023, hand dishwashing saw limited growth in volume terms, although this was an improvement on the declines seen in the year prior. Hand dishwashing decreased in 2022 as Colombians started spending more time out of the home after the COVID-19…

USD 1,195
Country Report

Packaging Industry in Colombia

Feb 2024

There was a clear shift in consumer preferences in Columbia in 2022, of which the main one was emphasising a delicate balance between affordability and quantity. This trend, driven by environmental consciousness and economic concerns amid rising…

USD 2,450
Country Report

Hair Care in Colombia

Apr 2024

Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…

USD 1,195
Country Report

Wipes in Colombia

Feb 2024

In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period,…

USD 1,195
Country Report

Depilatories in Colombia

Apr 2024

Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser…

USD 1,195
Country Report

Hypermarkets in Colombia

Mar 2024

Discounters in Colombia recorded further growth in 2023, with the main players focusing on a providing a positive customer experience. Currently 32 hypermarkets have been converted into Éxito Wow, which represents 35.4% of the brand’s sales. This…

USD 1,195
Country Report

Colour Cosmetics in Colombia

Apr 2024

In 2023, colour cosmetics recorded double-digit current value growth for the second year in a row in Colombia. Retail current value sales increased across all product categories, demonstrating how important make-up is to Colombian women and their…

USD 1,195
Country Report

Direct Selling in Colombia

Mar 2024

In 2023, direct selling in Colombia has benefited from its ease and speed of purchase, product variety and payment options. Growth is also attributable to expansion into more remote areas of the country. In the wake of the COVID-19 pandemic, direct…

USD 1,195
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