Colombia

In 2023, glass bottles solidified its position as the leading pack type for alcoholic drinks in Colombia, gaining further volume share, particularly in beer, other spirits and fortified wine and vermouth. Colombians have a longstanding cultural…

Wound care in Colombia suffers as the majority of consumers do not consider these products to be essential items, and they typically do not include them in their regular grocery purchases. Items like sticking plasters and adhesive bandages, gauze,…

Over 2024, all significant categories of weight management and wellbeing in Colombia are projected to see further strong declines in retail volume sales. In retail current value terms, as in 2023, only supplement nutrition drinks is expected to post…

Overall, retail volume sales of vitamins in Colombia are projected to continue to decline in 2024, albeit at a slower rate than in the previous three years of the review period. The downward trajectory in demand is underpinned by a fragile economy,…

Despite the economic turbulence in the market, sports nutrition in Colombia is projected to register further strong retail current value growth over 2024. While inflationary pressure on prices spurs this performance, protein/energy bars and sports…

Over the review period, sleep aids in Colombia experienced rapid retail volume and current value growth, with some fluctuation. In 2024, retail volume and current value sales are projected to post their fastest increases since 2020, when the onset of…

Paediatric consumer health in Colombia has progressed over the review period. Despite projected declines in retail volume sales in some categories in 2024, market sizes are generally higher than at the start of the review period. Paediatric…

The demand for NRT smoking cessation aids in Colombia continues to fall, with a second consecutive year of retail volume sales decline projected for 2024. However, retail volume sales are set to drop only slightly in 2024, while strong price…

Herbal/traditional products in Colombia continue to see rising interest, with consumers opting for more natural solutions to treat ailments. This is reflected in the good growth performance, with some fluctuation (or divergence among certain…

Standard eye care in Colombia continues to see healthy retail current value growth during 2024, supported by inflationary pressure on prices. While retail volume sales of standard eye care are projected to fall, they are expected to be almost double…

Over 2024, retail current value sales of digestive remedies in Colombia are projected to see fast, if slower, growth. Meanwhile, the retail volume growth performance is uneven, as categories stabilise and prices continue to rise. The performance of…

Dietary supplements in Colombia are not regularly consumed by the majority of the population, as they are expensive and economic conditions remain difficult for many households. While almost all significant categories are projected to post retail…

Dermatologicals in Colombia is projected to see faster retail current value growth in 2024, compared with 2023, driven by topical antifungals and vaginal antifungals, but supported by inflationary pressure on prices. In addition, vaginal antifungals,…

Retail volume growth performances within cough, cold and allergy (hay fever) remedies in Colombia are set to be uneven over 2024. For example, combination products - cough, cold and allergy (hay fever) remedies and cough remedies are projected to see…

In 2024, consumer health in Colombia continues to face economic challenges, strongly linked to the political and economic situation. These include concerns over the legislative projects proposed by the government in critical areas like health, labour…

Over 2024, despite still strong, if slower, inflation, most systemic analgesics in Colombia are projected to see good retail volume growth. Many consumers in Colombia prefer to self-medicate as the first step in treating pain. Adult acetaminophen and…

Colombia is an established player in the global travel industry, having become a premier tourist destination. In 2023, it achieved the sixth position worldwide for international tourist arrivals, being the second most visited country in Latin…

In 2023, Colombia witnessed a historic surge in tourist arrivals, marking a pivotal moment for the country's tourism sector. This surge was attributed to the unprecedented influx of non-resident visitors, leading to increased expenditure across…

The hotel landscape in Colombia is experiencing notable growth, reflecting the country's strengthening as an expanding destination. Following the outbreak of COVID-19, there has been an increase in licenses granted for hotel projects, with 349,000…

During 2023 and 2024, there has been a noticeable increase in customers searching for destinations such as La Macarena Meta, Providencia, Tolú Sucre, Nuquí Chocó, and Buenaventura in Valle del Cauca. This trend indicates a shift towards new,…