Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In 2023, Ethiopia ranked 23rd out of 25 Middle East and Africa countries in terms of average gross income, as the majority of Ethiopians find themselves in low-paid agricultural jobs. While disposable income increased thanks to a truce in…
Despite the ongoing popularity of wireless speakers in Egypt, their sales volume continued to decline in 2024 due to persistent import restrictions. The demand for wireless speakers remains strong, yet the market is experiencing a significant…
Mobile phones in Egypt faced a sharp decline in sales volume, with a significant drop in 2023, followed by an additional decline in the first half of 2024. This continued downturn is primarily due to ongoing import restrictions and high inflation…
In 2024, volume sales of in-car entertainment in Egypt look set to record growth. The demand for in-car navigation systems with satellite capabilities has sharply declined, however, leading to their complete absence from the market. This decline is…
The sales volume for digital cameras in Egypt continues its sharp decline in 2024. The Egyptian currency has depreciated further against the USD, leading to a corresponding increase in the prices of imported digital cameras. Coupled with a…
The sales volume of LCD TVs in Egypt experienced modest growth in the first half of 2024, following a slight decline in 2023. This growth is largely attributed to the organic population increase and growing demand. During 2022, there was an…
The sales volume of home audio and cinema in Egypt is anticipated to record a notable decline in 2024. This follows a sharp decline in the previous year. The completion of several high-end real estate projects in the New Administrative Capital and…
Consumer electronics in Egypt has continued to experience a decline in sales volume since 2022 due to repeated sharp currency devaluations and import restrictions imposed by the government on most types of consumer electronics. These measures aim to…
In 2024, volume sales of computers and peripherals in Egypt are set to experience a decline. Since the surge in sales volume during the 2020 pandemic, desktop sales have experienced a sustained decline, marking four consecutive years of decreasing…
In 2023, Ethiopia's beauty and personal care industry faces significant challenges due to economic constraints and socio-political unrest. High inflation at 29% as of October 2023 has severely impacted the affordability and availability of these…
HDPE bottles, already the leading pack type in the industry, have been gaining further share in the home care market in South Africa in recent years, driven, in part, by the increasing adoption of e-commerce. As more consumers turn to online shopping…
In 2023, Uganda had the lowest average gross income in the Middle East and Africa but saw a 6.2% rise in per capita disposable income due to robust economic performance. Despite this, income inequality remained significant, with the top 10% of…
Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price…
In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether…
Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…
As with other snacks in Algeria in 2024, constant value growth is expected to be minimal, as inflation continues to bites. As a result, consumers prioritise value for money and local economy brands benefit. However, a growing offering of flavours and…
Value sales of sun care was negligible in 2023 and this is not expected to change over the forecast period.
As with other snack segments in Algeria in 2024, volume growth for sugar confectionery is expected to be muted, as retail prices continue to rise. As such, local players focus on low and mid-priced ranges. They also offer frequent promotions and…
Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2024, despite the fact that elevated inflation has put pressure on prices and on the general cost of living. As such, consumers remain highly price sensitive, which is…
It is expected to be a muted performance for snacks in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth, and with similar growth across all snacks. That being said, inflation…