Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Briefing

Income and Expenditure: Ethiopia

Jul 2024

In 2023, Ethiopia ranked 23rd out of 25 Middle East and Africa countries in terms of average gross income, as the majority of Ethiopians find themselves in low-paid agricultural jobs. While disposable income increased thanks to a truce in…

USD 350
Country Report

Portable Players in Egypt

Jul 2024

Despite the ongoing popularity of wireless speakers in Egypt, their sales volume continued to decline in 2024 due to persistent import restrictions. The demand for wireless speakers remains strong, yet the market is experiencing a significant…

USD 1,100
Country Report

Mobile Phones in Egypt

Jul 2024

Mobile phones in Egypt faced a sharp decline in sales volume, with a significant drop in 2023, followed by an additional decline in the first half of 2024. This continued downturn is primarily due to ongoing import restrictions and high inflation…

USD 1,100
Country Report

In-Car Entertainment in Egypt

Jul 2024

In 2024, volume sales of in-car entertainment in Egypt look set to record growth. The demand for in-car navigation systems with satellite capabilities has sharply declined, however, leading to their complete absence from the market. This decline is…

USD 1,100
Country Report

Imaging Devices in Egypt

Jul 2024

The sales volume for digital cameras in Egypt continues its sharp decline in 2024. The Egyptian currency has depreciated further against the USD, leading to a corresponding increase in the prices of imported digital cameras. Coupled with a…

USD 1,100
Country Report

Home Video in Egypt

Jul 2024

The sales volume of LCD TVs in Egypt experienced modest growth in the first half of 2024, following a slight decline in 2023. This growth is largely attributed to the organic population increase and growing demand. During 2022, there was an…

USD 1,100
Country Report

Home Audio and Cinema in Egypt

Jul 2024

The sales volume of home audio and cinema in Egypt is anticipated to record a notable decline in 2024. This follows a sharp decline in the previous year. The completion of several high-end real estate projects in the New Administrative Capital and…

USD 1,100
Country Report

Consumer Electronics in Egypt

Jul 2024

Consumer electronics in Egypt has continued to experience a decline in sales volume since 2022 due to repeated sharp currency devaluations and import restrictions imposed by the government on most types of consumer electronics. These measures aim to…

USD 2,750
Country Report

Computers and Peripherals in Egypt

Jul 2024

In 2024, volume sales of computers and peripherals in Egypt are set to experience a decline. Since the surge in sales volume during the 2020 pandemic, desktop sales have experienced a sustained decline, marking four consecutive years of decreasing…

USD 1,100
Country Report

Beauty and Personal Care in Ethiopia

Jul 2024

In 2023, Ethiopia's beauty and personal care industry faces significant challenges due to economic constraints and socio-political unrest. High inflation at 29% as of October 2023 has severely impacted the affordability and availability of these…

USD 2,750
Country Report

Home Care Packaging in South Africa

Jul 2024

HDPE bottles, already the leading pack type in the industry, have been gaining further share in the home care market in South Africa in recent years, driven, in part, by the increasing adoption of e-commerce. As more consumers turn to online shopping…

USD 1,100
Country Briefing

Income and Expenditure: Uganda

Jul 2024

In 2023, Uganda had the lowest average gross income in the Middle East and Africa but saw a 6.2% rise in per capita disposable income due to robust economic performance. Despite this, income inequality remained significant, with the top 10% of…

USD 350
Country Report

Snacks in Tanzania

Jul 2024

Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price…

USD 2,450
Country Report

Beauty and Personal Care in Tanzania

Jul 2024

In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether…

USD 2,750
Country Report

Wearable Electronics in South Africa

Jul 2024

Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…

USD 1,100
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Algeria

Jul 2024

As with other snacks in Algeria in 2024, constant value growth is expected to be minimal, as inflation continues to bites. As a result, consumers prioritise value for money and local economy brands benefit. However, a growing offering of flavours and…

USD 1,195
Country Report

Sun Care in Cameroon

Jul 2024

Value sales of sun care was negligible in 2023 and this is not expected to change over the forecast period.

USD 1,195
Country Report

Sugar Confectionery in Algeria

Jul 2024

As with other snack segments in Algeria in 2024, volume growth for sugar confectionery is expected to be muted, as retail prices continue to rise. As such, local players focus on low and mid-priced ranges. They also offer frequent promotions and…

USD 1,195
Country Report

Snacks in Côte d'Ivoire

Jul 2024

Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2024, despite the fact that elevated inflation has put pressure on prices and on the general cost of living. As such, consumers remain highly price sensitive, which is…

USD 2,450
Country Report

Snacks in Algeria

Jul 2024

It is expected to be a muted performance for snacks in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth, and with similar growth across all snacks. That being said, inflation…

USD 2,450
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