Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Report

Homewares in South Africa

May 2024

In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food…

USD 1,195
Country Report

Home Improvement in South Africa

May 2024

In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most…

USD 1,195
Country Report

Home Furnishings in South Africa

May 2024

Value sales of home furnishings in South Africa continued to rise in 2023. However, retailers have shifted to procuring more locally manufactured furniture following the high costs of shipping and supply chain delays. Local and global logistics…

USD 1,195
Country Report

Home and Garden in South Africa

May 2024

Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise…

USD 2,450
Country Report

Gardening in South Africa

May 2024

Sales of gardening hand tools in South Africa, such as sickles and weed pullers, continued to record current value growth in 2023. This can be attributed to the fact that gardening hand tools make tasks quicker and more efficient, enabling gardeners…

USD 1,195
Country Briefing

Economy, Finance and Trade: Kenya

May 2024

In 2023, Kenya’s economy grew by 4.7%, outperforming the average for the Middle East and Africa, driven by private spending, public consumption and a recovery in tourism. Despite challenges like high public debt and cost of living increases, the…

USD 300
Country Briefing

Economy, Finance and Trade: Ethiopia

May 2024

In 2023, Ethiopia’s GDP grew by 6.1% in real terms, but its GDP per capita remained lower than the regional average. The country’s economic growth was driven by an increase in private spending, although sluggish public consumption, and weak gross…

USD 300
Strategy Briefing

Identifying Tactical and Strategic Opportunities in EV Charging

May 2024

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

USD 1,325
Country Briefing

Economy, Finance and Trade: Morocco

May 2024

In 2023, Morocco’s economy showed a degree of resilience, with GDP growth of 2.4%, surpassing the regional average, driven by private spending, a recovery in the tourism sector and a slight increase in exports. However, slow public consumption and…

USD 300
Country Briefing

Economy, Finance and Trade: Ghana

May 2024

In 2023, Ghana’s economy slowed, with GDP growth of 2.0% in real terms. The slowdown was attributable to macroeconomic instability, a significant surge in inflation, and decreases in exports and investment. However, the economy is projected to…

USD 300
Country Briefing

Economy, Finance and Trade: Côte d’Ivoire

May 2024

In 2023, Côte d’Ivoire’s GDP growth slowed to 5.1%, but it outperformed the Middle East and Africa’s average of 2.4%. The economy was boosted by increases in private spending, public consumption and exports, despite a challenging global economic…

USD 300
Country Briefing

Economy, Finance and Trade: Angola

May 2024

In 2023, Angola’s real GDP growth slowed to 1.2%, hindered by a drop in oil revenues, as well as subdued domestic demand. Moreover, inflation rebounded in the second half of 2023, largely due to the removal of fuel subsidies and a depreciating…

USD 300
Country Briefing

Economy, Finance and Trade: Tunisia

May 2024

The report examines the economic landscape of Tunisia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…

USD 300
Country Briefing

Economy, Finance and Trade: Cameroon

May 2024

The report examines the economic landscape of Cameroon and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, investments.…

USD 300
Country Briefing

Economy, Finance and Trade: Algeria

May 2024

In 2023, Algeria's economy expanded by 3.8%, exceeding the regional average, driven by robust growth in private expenditure. Nonetheless, near-term economic growth is anticipated to slow down, with persistent risks stemming from volatile global oil…

USD 300
Strategy Briefing

Key B2B Market Trends in 2024 and Beyond

May 2024

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

USD 1,325
Country Report

Sun Care in South Africa

May 2024

Demand for sun care in South Africa remained stable in 2023 compared to the previous year, but below pre-pandemic levels. This was due to greater competition from hybrid products that offer sun protection properties, thereby reducing the need to…

USD 1,195
Country Report

Skin Care in South Africa

May 2024

Since the pandemic, consumers have increasingly focused on skin care in South Africa as part of self-care routines, supporting elevated demand in 2023. Despite tough economic hardships in South Africa, new skin care brands continued to emerge as many…

USD 1,195
Country Report

Premium Beauty and Personal Care in South Africa

May 2024

The value size of premium beauty and personal care in South Africa remained considerably smaller than that of the mass segment in 2023, with the latter also recording a more dynamic growth performance. As many local consumers struggled with the cost…

USD 1,195
Country Report

Oral Care in South Africa

May 2024

Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although…

USD 1,195
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