Kazakhstan

The ice cream category is continuing its recovery from the negative effects of the COVID-19 crisis. Sales volumes are returning to normal pre-pandemic patterns. In 2022, the category grew both in volume and value terms. Value sales showed a markedly…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Home care in Kazakhstan is seeing stronger value than volume growth in 2022, due to geopolitical factors disrupting global supply chains to a country which is dependent on imports. Supply chains have been heavily impacted by the Russia-Ukraine war,…

Bleach is seen as an inexpensive and effective disinfectant in Kazakhstan, which was also boosted due to heightened hygiene habits during the era of the pandemic. Whilst, as seen generally, sales of strong cleaning products have slowed since the time…

Vodka remains a notably sizeable category among spirits, therefore, the dynamics in spirits in general depend on the dynamics in vodka. In 2022, production from branded players continued to increase at a significant pace, driven by the fact the local…

Premium fragrances achieved the fastest retail volume and current value growth in 2022 for the second consecutive year. The country’s young population and improvements in living standards have contributed to this.

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

There was a significant increase in the price of food products, including in the snacks category, in Kazakhstan in 2022. The confectionery and sweet biscuits categories showed the most growth in value terms, as manufacturers had problems with the…

Wine sales continued to grow in Kazakhstan in 2022, thanks to the emerging wine consumption culture – which is also attracting younger consumers of legal drinking age who wish to experiment with sophisticated wines and enjoy the wine experience,…

In 2022, sun care recorded another year of solid growth in volume and current value terms. Baby and child-specific sun care was a key area of growth reflecting the positive birth rates in 2020 and parent’s increasing attention to the quality of sun…

Polishes remains relatively stable, with value growth higher than volume due to inflationary pressures and global supply issues, leading to international players reducing their portfolios accordingly. As such, a situation arose where, on the one…

Home insecticides is showing increasing volume growth in 2022, which is expected to also continue over the forecast period at a stable rate; in addition to the robust value growth which is supported by inflationary pressures and the rising costs of…

2022 proved to be a fairly decent year for alcoholic drinks in Kazakhstan overall, albeit with different drivers supporting or suppressing different categories. Wine was the strongest performer, thanks to the emerging prosecco trend and the fact…

Air care is on a declining volume trajectory, whilst still remaining in positive figures, with value boosted higher than volume due to inflationary pressures. Indeed, air care is one of the categories impacted by disruptions in global supply chains,…

In 2023, the gum category is set to see a slight increase in volume terms. This is due to the fact that the impact of the COVID-19 crisis has waned and the population has returned to a more normal lifestyle. In this context, with much higher levels…

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

Facial care saw the fastest retail volume and current value growth in 2022 as the trend towards maintaining healthy facial skin gathered pace. Within this, mass face masks showed strong growth as there are a variety of mass face masks available for…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Weakness in the rule of law negatively impacts economic freedom in Kazakhstan and the state’s authoritarian tendencies remain, but government finances are solid. Although the economy is set to perform relatively well, the export base is undiversified…