Kazakhstan

Sweet biscuits, snack bars, and fruit snacks is seeing good growth in Kazakhstan in 2024, with robust value supported by high prices, and healthy volume supported by baseline demand. Snack bars, in particular, is seeing robust volume growth across…

Sugar confectionery is showing strong value sales and moderate volume sales in Kazakhstan in 2024. While value is being driven by high prices caused by inflationary pressures, supply chain challenges regarding raw materials have been resolved, which…

Snacks in Kazakhstan is seeing positive growth in 2024, in both volume and value terms. This is supported by the abilities of international companies in being able to rebuild their supply chains, including from Europe, after the disruptions created…

Savoury snacks is seeing positive value and volume growth in Kazakhstan in 2024, with potato chips being a strong driver for the category. Recently, oven baked potato chips have gained in popularity, as they are considered healthier than standard…

Ice cream is seeing healthy sales in Kazakhstan in 2024, in both on-trade and off-trade volume terms, and with value better supported by high unit prices. Indeed, ice cream benefits from consumers’ return to out-of-home lifestyles following the era…

Gum is showing positive dynamics in Kazakhstan in 2024, supported by consumers’ out-of-home lifestyles following the past era of the pandemic. Indeed, gum saw a resurgence after the lockdowns ended and consumers returned to their work lives and…

Chocolate confectionery is seeing positive volume growth in Kazakhstan in 2024, with value being supported by price hikes. Notably, there has been an increase in the cost of cocoa globally, thus affecting the chocolate confectionery industry.…

The Astana in Kazakhstan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Almaty in Kazakhstan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia…

Spirits in Kazakhstan registered a fall in volume sales in 2023. Vodka continued to dominate spirits, accounting for nearly 80% of total volume, thus shaping the overall trends in spirits. Despite vodka's traditional significance in Kazakh culture,…

Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an…

Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia,…

Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation.…

Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Kazakhstan covers production and consumption trends in agricultural commodities, energy…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Within tobacco in Kazakhstan, retail volume sales of cigarettes continued to decline in 2023. The performance of cigarettes in the market was affected by the switch to alternatives like smoking tobacco, closed system single use (closed vaping…

Smokeless tobacco, e-vapour products and heated tobacco in Kazakhstan faced significant challenges at the end of the review period. Heated tobacco products, by far the biggest category in terms of retail value sales, posted declines in retail volume…

Overall, cigars, cigarillos and smoking tobacco in Kazakhstan registered a stronger decline in retail volume sales in 2023, compared to 2022. However, this was due to the weak performances of cigars and cigarillos, while pipe tobacco and fine cut…