As more consumers adopt liquid tablet detergents in their laundry routine, these same consumers are also likely to adopt (or at least trial) laundry scent booster beads, for the same reason, that they are convenient and hassle-free to use, with no pouring or measuring. These consumers also understand that a few small capsules/beads can fragrance their laundry well.
Offline channels are likely to remain the main contributor to value sales in laundry care in the forecast period. These are popular and significant amongst local consumers, as they can walk to a neighbourhood store to get what they need, providing instant gratification and ensuring no delivery charges.
Growth is expected to be maintained in laundry care in both retail volume and current value terms in the forecast period. Consumers are expected to increasingly look for products with a natural or plant-based product positioning, especially parents with young children.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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