South Africa

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Cannabis in South Africa

Jan 2024

The legal cannabis market in South Africa has continued to see strong growth on the back of the landmark judgement in 2018, which determined private use and consumption of cannabis as legal within private spaces. As an example, private spaces include…

USD 2,100
Country Report

Retail in South Africa

Feb 2024

In 2023, the retail landscape in South Africa remained challenged by the operating environment, translating into slow economic growth, which left unemployment at a relatively high level. As inflation remained above the South African Reserve Bank…

USD 2,450
Country Report

Vending in South Africa

Feb 2024

In 2023, vending in South Africa continued to recover from the negative impact of lockdown restrictions, which mainly affected machines located in semi-captive environments, leading to the bankruptcy of many small businesses operating within the…

USD 1,195
Country Report

Supermarkets in South Africa

Feb 2024

After a relatively strong performance during the pandemic, due to lockdown restrictions, supermarkets in South Africa once again benefited in 2023 from consumers’ renewed focus on essential products due to economic pressures. The channel’s…

USD 1,195
Country Report

Discounters in South Africa

Feb 2024

In 2023, discounters in South Africa continued to record dynamic growth across all indicators. Despite decelerated food inflation, estimated at an average of 8.5% over 2023 as a whole compared to a 14-year high of 14.4% in March, South African…

USD 1,195
Country Report

Jewellery in South Africa

Jan 2024

Lab grown diamonds are gaining popularity in South Africa, and the reason for this is twofold. The first reason is that lab-grown diamonds are cheaper. Consumers have seen falling disposable incomes in 2023, and therefore lab-grown diamonds have…

USD 990
Country Report

Consumer Foodservice in South Africa

Feb 2024

The trading environment in South Africa paints a bleak picture; post-pandemic recovery hindered by deteriorating local economic conditions, including erratic electricity supply, weak growth and high levels of inflation. South Africa’s food price…

USD 2,450
Country Report

Personal Accessories in South Africa

Jan 2024

During 2023, many consumers in South Africa have been experiencing tough economic conditions. As a result, they have been cutting back on their discretionary spending due to lower disposable incomes. Similarly, consumers have been prioritising the…

USD 1,210
Country Report

Direct Selling in South Africa

Feb 2024

In 2023, direct selling in South Africa remained subject to challenging operating environments. Despite some stabilising of value sales following three consecutive years of decline as a result of the pandemic, there was still lower demand for certain…

USD 1,195
Country Report

Packaging Industry in South Africa

Feb 2024

Sustainability has emerged as a major trend in the packaging industry in South Africa due to a confluence of factors. These include: growing environmental concerns; consumer demand for eco-friendly products; government regulations promoting…

USD 2,450
Country Report

Writing Instruments in South Africa

Jan 2024

Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…

USD 990
Country Report

Convenience Retailers in South Africa

Feb 2024

In 2023, convenience stores in South Africa continued to benefit from proximity to local households, with this format often used for daily or weekly top-ups. However, in suburban areas, the channel is increasingly being threatened by the emergence of…

USD 990
Country Report

Meat in South Africa

Dec 2023

The South African Reserve Bank (SARB) reported a significant slowdown in disposable income growth in the first quarter of 2023. The impact of high inflation and rising interest rates resulted in a household debt-to-income ratio increasing from 61.6%…

USD 1,195
Country Report

Footwear in South Africa

Nov 2023

Many South Africans continue to struggle financially in 2023 due to the cost-of-living crisis, where high levels of inflation are impacting the cost of food, fuel and even mortgage and rent payments. Therefore, price-sensitive consumers are reducing…

USD 1,195
Country Report

Childrenswear in South Africa

Nov 2023

Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear.…

USD 1,195
Country Report

PEST Analysis: South Africa

Jul 2023

South Africa’s political landscape continues to be unstable, hindering economic freedom, whilst social unrest negatively impacts peacefulness. Although inflation is falling, the power crisis is adversely affecting economic development and…

USD 300
Country Report

Fragrances in South Africa

May 2023

In 2022, South Africa suffered significant financial adversity, with the country experiencing multiple power cuts a day, and an increasing cost of living within the country, making it relatively difficult for most consumers to survive. For many…

USD 1,195
Country Report

Hypermarkets in South Africa

Apr 2023

Since the pandemic, retailers have been reviewing their expansion strategies to focus on providing greater convenience through proximity stores in smaller formats. The trend persisted in 2022, supported by economic volatility, reinforcing a more…

USD 1,195
Country Report

Bags and Luggage in South Africa

Jan 2024

During 2023, many South Africans have been battling to survive financially. Due to consumers being cash-strapped, they have been prioritising the purchase of essential products, including items such as food, fuel, and mortgage or rent. With this…

USD 990
Country Report

Apparel and Footwear Specialists in South Africa

Feb 2024

The performance of apparel and footwear specialists in South Africa continued to improve in 2023, due to consumers’ revived routines such as returning to the workplace and shopping centres. As inflationary pressure has been impacting disposable…

USD 1,195
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