The economic climate in 2023 is experiencing a downturn, intensified by increasing cost-of-living pressures. In response, households are expected to strategically reassess their laundry care choices, focusing on essential items like detergents while side-lining non-essential products such as fabric softeners.
A persistent trend is the shift away from powder detergents in favour of detergent tablets and liquid formulations. This shift, driven by household demands for convenience, positions powder as bulky, cumbersome, and messy compared to the more user-friendly tablet and liquid formats.
A noteworthy development is the emergence of laundry sheets as an alternative to conventional powder, liquid, and capsule formats. The launch of the brand Laundry Sheets in 2023 presents a growth opportunity due to its convenience and eco-friendly features.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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