Laundry care is predicted to witness slower growth over the forecast period in comparison to the review period. This is due to the maturity of the product area, as well as an expected shift to cheaper brands, especially if inflation continues to rise.
Within laundry detergents, consumers will continue migrating from standard powder detergents to standard liquid detergents. Liquid detergents are regarded as more effective and also less damaging to appliances.
As yet there is little presence of greener brands within laundry care. Players need to do more work on educating consumers.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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