Turkey

In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…

In 2024, the overall volume sales of portable players in Turkey see positive growth, driven by the success of wireless speakers, the only category that registers growth. This growth is primarily due to the rise in individuals adopting a home…

In 2024, the volume sales of smartphones in Turkey experience a notable slowdown in growth compared to the preceding two years. This deceleration is due to the high penetration rate of smartphones in Turkey, one of the highest in the world. With a…

In 2024, in-car entertainment continues to experience a decline in volume sales, with the most pronounced decrease observed in in-car navigation systems. This trend is largely due to the widespread adoption of smartphones, which now offer…

In 2024, the volume sales of imaging devices in Turkey continue to experience a decline. This downward trend has persisted throughout the review period, primarily due to the widespread ownership of smartphones equipped with advanced camera lenses and…

In 2024, home video in Turkey is poised to experience modest volume growth, primarily propelled by the rising popularity of OLED TVs, a relatively new category in the market. Conversely, sales of LCD TVs are anticipated to decline in volume,…

In 2023, HDPE bottles overtook other plastic jars to become the leading pack type for shoe polish in Turkey, with further share gains expected in unit volume terms over the forecast period. HDPE bottles are seen as providing greater convenience for…

In 2024, the negative trend in volume sales of home audio and cinema products in Turkey continues, reflecting a persistent decline observed in previous years. Hi-fi systems and digital media player docks face diminishing popularity, increasingly…

In 2024, headphones in Turkey sees a remarkable double-digit increase in volume sales, reaching 11 million units. This represents a significant improvement over the single-digit growth observed in the previous year. This surge is partly due to the…

In 2024, consumer electronics in Turkey is projected to experience a lower volume growth compared to the review period CAGR. This anticipated slowdown follows a period of robust positive growth. In 2023, consumers pre-emptively purchased electronics…

In 2024, volume sales of computers and peripherals in Turkey are expected to register a modest decline after years of positive growth during the review period. In 2023, consumers purchased computers in anticipation of further price increases. The…

Overall, sweet biscuits, snack bars and fruit snacks in Turkey is expected to see further strong retail volume and very dynamic retail current value growth over 2024. Under hyperinflation in Turkey, consumers that tend to decrease their foodservice…

Over 2024, sugar confectionery in Turkey is projected to see further strong (a high single-digit increase) retail volume growth, in line with the 2023 performance. One of the key drivers of retail volume sales remains seasonal gifting. For example,…

All categories of snacks in Turkey are projected to register positive retail volume growth over 2024, from a slight increase for gum to a double-digit increment for savoury snacks. Nonetheless, in general, with prices increasing and GDP taking time…

Over 2024, savoury snacks in Turkey is projected to continue to register double-digit retail volume growth, despite a highly inflationary climate exerting upward pressure on prices. Higher prices are seeing retail current value growth dwarf retail…

Like other snacks categories, ice cream in Turkey is affected by the high inflation that has hit the market, especially towards the end of the review period. This has exerted strong upward pressure on prices and compressed disposable incomes and…

Despite the negative effects of high inflation on consumer budgets, gum in Turkey is expected to record a second consecutive year of slight retail volume growth over 2024. In addition to traditional breath freshening attributes, consumers have been…

At the end of the review period, chocolate confectionery in Turkey continues to benefit as consumers remain willing to spend more on indulgence and treats, to pamper themselves or improve their mood, despite rising unit prices amid a highly…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

Sweet spreads saw continued growth in total packaging volumes in Turkey in 2023, although growth was much slower than in the other years of the review period. Growth in packaging volumes was seen across all categories, although the smallest in terms…