Turkey

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Laundry Care in Turkey

Feb 2024

In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.

USD 1,195
Country Report

Home Insecticides in Turkey

Feb 2024

In 2023, Turkey received significantly higher rainfall than the average in May and June, which increased the insect population. Warnings were issued about the prevalence of invasive mosquitoes named 'Aedes Aegypti,' which were said to be unlike the…

USD 1,195
Country Report

Personal Accessories in Turkey

Jan 2024

The Turkish economy has grappled with prolonged economic instability and high inflation, resulting in restrained volume sales. Lengthy recovery post two significant earthquakes, impacting a fifth of the population, and the country's unstable economic…

USD 1,210
Country Report

Discounters in Turkey

Mar 2024

In 2023, discounters emerged as the largest and most dynamic format in the grocery retail sector in Turkey, passing out supermarkets in terms of value sales for the first time. The key factor driving this dynamism was the further openings of new…

USD 1,195
Country Report

Surface Care in Turkey

Feb 2024

In 2023, manufacturers launched concentrated, economical, environmentally friendly and refillable surface care items. This shift aligns with the growing consumer demand for sustainable and cost-effective solutions. One example is Cif Clean Boost…

USD 1,195
Country Report

Air Care in Turkey

Feb 2024

In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…

USD 1,195
Country Report

Direct Selling in Turkey

Mar 2024

Direct selling in Turkey registered a further fall in constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact, direct selling was…

USD 1,195
Country Report

Bleach in Turkey

Feb 2024

Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad…

USD 1,195
Country Report

Refrigeration Appliances in Turkey

Jan 2024

Refrigeration appliances remains in a slight volume slump in 2023, albeit showing an improvement compared to the steeper declines seen in 2022. This is cited as an organic decline following the previous sales boost seen during the era of the…

USD 1,195
Country Report

Home Care in Turkey

Feb 2024

In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices.

USD 2,750
Country Report

Consumer Foodservice in Turkey

Feb 2024

The market witnessed significant damage and losses due to a massive and destructive earthquake that occurred on 6 February 2023, affecting 11 provinces in east and southeast Turkey. The major earthquake impacted provinces with a special role in…

USD 2,450
Country Report

Vacuum Cleaners in Turkey

Jan 2024

Consumers have developed higher standards of home hygiene since the era of the pandemic, seeking appliances which are practical, convenient, and which offer high standards of cleaning efficiency. Within this context, both robotic and stick vacuum…

USD 1,195
Country Report

Microwaves in Turkey

Jan 2024

Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…

USD 1,195
Country Report

Wipes in Turkey

Mar 2024

Despite challenging economic conditions in 2023, the sales volume of personal wipes in Turkey experienced a modest increase. This growth can be attributed to the availability of a wider range of specialised wipes catering to specific needs and…

USD 1,195
Country Report

Retail Tissue in Turkey

Mar 2024

Retail tissue demonstrated a single-digit volume growth in 2023, spurred partly by population growth and increased demand. Bulk purchases ahead of significant price increases in July 2023 also contributed to this modest growth, along with promotional…

USD 1,195
Country Report

Supermarkets in Turkey

Mar 2024

In the last two years of the review period, a noticeable trend in supermarket chains in Turkey involves a strategic reallocation of shelf space within their outlets. There has been a deliberate reduction in the variety of items related to clothing…

USD 1,195
Country Report

Jewellery in Turkey

Jan 2024

Weddings in Turkey gained momentum post-pandemic in 2021 and 2022. However, a slowdown in 2023 is evident, resulting in lower growth rates in jewellery sales compared to the years 2021 and 2022. Notably, millennials and Gen Z prefer to allocate their…

USD 990
Country Report

Vending in Turkey

Mar 2024

Value sales continued to be modest for vending in Turkey in 2023. There are a limited number of vending machines, mainly located in the underground stations in Istanbul and Ankara, with snacks and soft drinks being the most popular products sold…

USD 1,195
Country Report

Hypermarkets in Turkey

Mar 2024

After discounters, hypermarkets were the best performing grocery channel in Turkey in 2023, in terms of value growth. With inflation still high, hypermarkets registered both a double-digit percentage increase in current and constant value sales.…

USD 1,195
Country Report

Toilet Care in Turkey

Feb 2024

In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…

USD 1,195
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