Hungary

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wipes in Hungary

Mar 2024

In 2023, wipes recorded high levels of double-digit retail value growth in Hungary, driven by rising price points. As such, while the overall retail value was positive, retail volume levels were challenged. Personal wipes, moist toilet wipes, baby…

USD 1,195
Country Report

Retail Tissue in Hungary

Mar 2024

In 2023, retail value sales of retail tissue were double-digit in Hungary, driven by ongoing inflation and price hikes. Consumer purchasing behaviour changed in line with the economic downturn, driving interest in more affordable, economy retail…

USD 1,195
Country Report

Discounters in Hungary

Feb 2024

Discounters continued to be a big trend in Hungary in 2023, with three giants holding all share. Namely, Lidl (Lidl Magyarorszag Kereskedelmi Bt) holds over half of all brand share, followed by Aldi (Aldi Magyarország Élelmiszeripari Kereskedelmi Bt)…

USD 1,195
Country Report

Laundry Care in Hungary

Feb 2024

While retail value sales were double-digit, retail volume sales declined in all areas apart from other laundry aids in 2023, with sales negatively impacted by rising inflation and reduced consumer spending power. As such, consumers focused on…

USD 1,195
Country Report

Home Care in Hungary

Feb 2024

Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on…

USD 2,750
Country Report

Hypermarkets in Hungary

Feb 2024

Hypermarkets saw shrinking value sales in Hungary in 2023, compared to the double-digit growth rates seen the previous year. This is attributed to competition from other channels, such as discounters (eg Lidl and Aldi) which offer an increasingly…

USD 1,195
Country Report

Consumer Foodservice in Hungary

Feb 2024

The high rate of inflation remained a topic of great concern to consumers and business owners in 2023, with Hungary recording one of the highest rates seen in the EU. Consumer foodservice outlets have been challenged with managing higher expenses for…

USD 2,450
Country Report

Menstrual Care in Hungary

Mar 2024

In 2023, retail value sales of menstrual care products saw significant growth in Hungary, driven by rising inflation an ongoing price hikes. In response to these price changes, women looked for deals and discounts on the landscape, checking the…

USD 1,195
Country Report

Direct Selling in Hungary

Feb 2024

Direct selling saw a slump in Hungary in 2023, caused by a confluence of factors. Direct selling is mostly driven by beauty and personal care direct selling in Hungary, which had previously seen a rebound after the notable declines during the time of…

USD 1,195
Country Report

Polishes in Hungary

Feb 2024

Despite rising retail value sales in 2023, polishes lost consumer attention, with significant price increases hindering sales, leading to a retail volume decline in all areas, apart from shoe polish. In addition to rising price points, manufacturers…

USD 1,195
Country Report

Bleach in Hungary

Feb 2024

While retail value sales were double-digit in 2023, bleach recorded a retail volume decline for the third consecutive year. Sales increased during the COVID-19 pandemic, with consumers having a heightened interest in hygiene. Bleach was recommended…

USD 1,195
Country Report

Vending in Hungary

Feb 2024

Sales in vending were being supported in Hungary in 2023, due to the number of vending machines increasing. Vending is seen as a beneficial model for retail, as it does not require a cashier to serve the customers, thus cuts down on labour and…

USD 1,195
Country Report

Supermarkets in Hungary

Feb 2024

Supermarkets saw a decline in value sales in Hungary in 2023, following the positive performance seen in 2022 as the channel benefitted from the normalisation patterns following the era of the pandemic. In 2023, however, the channel is being affected…

USD 1,195
Country Report

Home Insecticides in Hungary

Feb 2024

Although retail value sales were double-digit in 2023, retail volume sales were much lower, with a decline noted in insecticide coils. Insecticide coils suffered from fewer mosquitoes in 2023 due to the weak summer season. In addition, consumers were…

USD 1,195
Country Report

Air Care in Hungary

Feb 2024

While retail value sales were double-digit, retail volume sales declined in areas such as gel air freshers, car air fresheners and spray/aerosol air fresheners. Sales were negatively impacted by rising inflation and reduced consumer spending power.…

USD 1,195
Country Report

Retail in Hungary

Feb 2024

Retail in Hungary continued to be influenced by inflationary factors in 2023, with the double-digit hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes across…

USD 2,450
Country Report

Convenience Retailers in Hungary

Feb 2024

Convenience stores continued to be affected by price hikes in Hungary in 2023. Whilst inflationary pressures have had effects across retail, we see some specific spikes and falls.

USD 990
Country Report

Dishwashing in Hungary

Feb 2024

Automatic dishwashing tablets saw the strongest retail volume sales in 2023, as household penetration of dishwashers continued to rise in Hungary. Promotional activities and higher levels of product development based on delivering more effective…

USD 1,195
Country Report

Toilet Care in Hungary

Feb 2024

Retail value sales were positive in 2023, recording double-digit growth aligned to rising price points. This led to retail volume declines for all areas besides toilet liquids/foam. Toilet liquids/foam remained the most popular product format for…

USD 1,195
Country Report

Surface Care in Hungary

Feb 2024

Aside from kitchen and window/glass cleaners, all product categories of surface care recorded a decline in retail volume in 2023. Thanks to wider product availability and growing interest in more frequent window cleaning, sales of window/glass…

USD 1,195
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