Laundry care is expected to face a period of slower growth over the forecast period. Consumers will stick to basic items for laundry and occasionally opt for new innovations, such as laundry sheets or fabric fresheners.
The transition from powder detergents to liquid and tablet detergents will prevail over the forecast period. The convenience and ease of using liquid detergents is enticing consumers, together will developments in this category.
Laundry care will continue to be led by foreign brands, with private label taking a relatively small share. Nevertheless, local companies, such as Naujoji Ringuva UAB, and to a lesser extent Koslita, are seeking to take a larger slice of laundry sales in Lithuania.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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