Passport is our award-winning market research knowledge hub for forward thinkers. Our research answers your biggest questions. Use Passport to decide – Does it make good business sense to do this here and now?
What if your smartest decision
is just a question away?
Join thousands of organisations
accessing our 50+ years of intelligence
to unlock growth
Bring our intelligence to the boardroom, so you can lead corporate strategy to increase market share and transform your business. Or take your ideas to the creative table and brainstorm how to stay ahead of the competition.
Passport demolishes doubt. Use our independent and unbiased research to test your instincts and find evidence to support your ideas. More than 60,000 users are already making business decisions using Passport. Are you ready to join them?
Unleash the power of Passport AI
We first started using AI in 2006, and since October 2023 we have been testing Passport AI with key clients to supercharge the power of our market intelligence expertise. We are now offering it wider, so that by combining artificial intelligence with human intelligence, you can let Passport AI spend time sifting through information, so that you can spend more time analysing insights and taking strategic action.
Natural language queries in multiple languages
Passport AI understands natural language, allowing you to ask complex market research questions and receive concise summaries that combine insights from various sources within Passport.
Uncover hidden gems
Go beyond basic keyword searches. Passport AI delves deeper, uncovering hidden connections and trends. Gain a more nuanced understanding of the market landscape and identify potential opportunities.
Have confidence in your findings
All answers provided by Passport AI are sourced from our trusted and credible content.
Strategic knowledge
Explore strategic opportunities and gather knowledge to make informed business decisions for long-term growth from a reliable, independent source.
Tactical data
See all the granular details - track categories, markets, competitors and products either quarterly or annually - so you can anticipate demand and select tactics faster.
Actionable insights
Zoom in and zoom out using our insight reports, to find the stories behind your numbers. Understand why change is happening and learn from trends in adjacent industries.
Our research spans 210 countries and 99.9% of the world’s consumers
Passport is built by a team of more than a thousand research professionals, data-scientists and technology specialists. Having on-the-ground analysts in 100 countries provides you with a localised understanding of these diverse markets, which have unique characteristics across cities, states, and provinces.
We use the same methodologies across categories and countries for easy comparisons. No other company empowers you with the same depth and breadth of coverage. You will find strategic knowledge, tactical data and actionable insights, all in one place.
5700+ organisations trust us
Our clients include consumer goods manufacturer and retailers, government departments and trade promotion organisations, financial institutions and professional services firms, advertising agencies, universities and B2B businesses - including ingredients, logistics, technology, machinery and packaging companies.
Leverage our expert knowledge for a reliable and unbiased view.
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