Laundry care is projected to witness steady volume and constant value growth in the upcoming period, fuelled by Algeria's expanding population, increasing urbanisation and the rising number of women joining the workforce. The penetration rate of automatic washing machines should continue to rise, with a higher number of households possessing these machines.
Slower value growth is anticipated in laundry care over the forecast period, in comparison with the review period, due to falling disposable income levels and the maturity of laundry care. The presence of imported international brands is expected to fall, due to growing restrictions on imports and the ongoing economic hardship faced by many Algerians.
Standard powder detergents will continue dominating laundry care thanks to its multifunctional image and traditional appeal. Indeed, the powder format is used for a wide range of household tasks as these products are perceived as multifunctional and can therefore be used for cleaning floors, surfaces, toilets and/or for washing dishes.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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