Sustainability

Most Chinese consumers are trying to make a difference through their actions, with over a third of consumers buying sustainable packaging, with the same amount identifying as meat avoiders. As concerns rise surrounding artificial ingredients,…

Sustainable practices are strong in India, with over half of consumers recycling and reducing food and plastic waste. Furthermore, 70% of consumers feel they can make a difference to the world through sustainable actions. A significant number of…

While over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement…

Over half of US consumers are worried about climate change, with almost 60% aiming to positively impact the environment through their everyday actions. This creates growth opportunities for sustainable claims, with nearly half of consumers recycling…

Most UK consumers try to positively impact the environment, with half recycling and over 40% reducing food and plastic waste. Vegetarian products drive growth across industries, aligning with over 40% of consumers who are meat avoiders, with many of…

While the majority of consumers try to impact the planet positively, less than 50% of Spaniards feel their actions can make a difference. This creates opportunities to invest in actionable claims, such as Can Be Recycled, and sustainable awareness…

The majority of South Koreans try to positively impact the environment through their actions, leading over half to recycle and reduce plastic and food waste. Over a third of consumers are meat avoiders, willing to spend more on sustainable household…

Over 80% of South African consumers feel they can make a difference to the environment, with key actions including recycling, reducing food waste, and minimising plastic use. Nearly half of consumers identify as zero wasters, with the majority…

The majority of consumers try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic. Over a third of consumers identify as meat avoiders, and most are willing to pay more for sustainable…

The majority of Polish consumers recycle and reduce food waste, with over 60% feeling they can make a difference in the world through their actions. This belief leads a third of Poles to identify as Zero Waste consumers, with most willing to spend…

The majority of Mexican consumers feel their actions make a difference, with over half recycling while reducing plastic and water use. Almost 40% of Mexicans are zero waste consumers, trusting recycling labels with many willing to invest more in…

Despite many consumers being concerned about climate change, most are apathetic, with less than 20% feeling their sustainable actions can make a difference to the world. This creates a strong opportunity to invest in actionable claims and sustainable…

While less than half of French consumers believe their actions and choices make a difference to the world, many reduce energy consumption and food waste. There are opportunities for recycling claims to gather pace - being a trusted green claim. As…

Climate concerns are high in Brazil, with the majority of consumers trying to have a positive impact through their everyday actions. Over 60% of consumers reduce waste and recycle items, with approximately 45% identifying as zero wasters and meat…

Over 60% of Australian consumers try to positively impact the environment through their actions, a figure which has risen since 2022. The majority of consumers recycle, while over a third identify as being meat avoiders, with 65% willing to invest…

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity for firms…

Amidst inflation, geopolitical tensions, and climate disasters causing supply chain disruptions, sustainability gains momentum, compelling action from both businesses and governments. This report brings together insights from Euromonitor’s Voice of…

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…