Due to hot and humid local weather, Taiwanese consumers focused on antibacterial functionality in laundry care. This focus is expected to be maintained over the forecast period.
International brands will continue holding the lead over local players, offering exclusive laundry tech, with consumers having long-term trust in imported brands with offer continuous innovation on the mature landscape. Market leader Kao introduced new products from Japan, whereas Ariel continues promotions to market made-in-Japan products, showcasing the solid influence of Japanese brands among Taiwanese.
Due to limited water and electricity resources in Taiwan, especially since the huge water crisis in April 2021, alongside the intense competition, specifically in concentrated liquid detergents, manufacturers have been proactively marketing their exclusive value-added product features. Meanwhile, consumers have started to realise the significance of environmental protection and have expressed concern over harmful ingredients.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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