Latvia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Polishes in Latvia

Feb 2024

Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However,…

USD 1,195
Country Report

Coffee in Latvia

Jan 2024

Retail volume sales of coffee saw a stagnant performance in 2023, as the high cost of living affected consumer purchasing behaviour. Forced to spend more on utilities and food, Latvians shifted away towards more affordable products. The market also…

USD 1,195
Country Report

Bottled Water in Latvia

Jan 2024

Despite a return to on-the-go consumption following the lifting of COVID-19 restrictions, off-trade volume sales of bottled water declined in 2023. Economic uncertainty is heavily impacting sales, while the outbreak of COVID-19 negatively impacted…

USD 1,195
Country Report

Dishwashing in Latvia

Feb 2024

In 2023, automatic dishwashing tablets experienced the most rapid growth in value terms, aligned with rising price points and increasing sales of dishwashers. Consumers are choosing automatic dishwashing tablets as they offer precise detergent…

USD 1,195
Country Report

RTD Coffee in Latvia

Jan 2024

Off-trade volume sales recorded double-digit growth in 2022, however, much of this is due to the product growing from a small base. As such, actual product sales and values remain low, with ongoing potential for growth.

USD 1,195
Country Report

Toilet Care in Latvia

Feb 2024

In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…

USD 1,195
Country Report

Home Care in Latvia

Feb 2024

In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an…

USD 2,750
Country Report

Energy Drinks in Latvia

Jan 2024

Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail…

USD 1,195
Country Report

Home Insecticides in Latvia

Feb 2024

Electric insecticides recorded the most robust growth in 2023, recognised for their exceptional effectiveness in combating both flying and crawling insects, making them the preferred choice among many consumers dealing with pest infestations. Many…

USD 1,195
Country Report

Air Care in Latvia

Feb 2024

In 2023, gel air fresheners saw strong growth rates in both retail value and volume. These fresheners are crafted with formulations designed to impart a longer-lasting fragrance, distinguishing them from other formats and appealing to consumers…

USD 1,195
Country Report

PEST Analysis: Latvia

Jan 2024

Improving state finances and effective control of corruption are adding to Latvia’s economic freedom, but relations with neighbours continue to be tense. Economic momentum is moderating, owing to high inflation that is hitting consumption, but the…

USD 300
Country Report

Juice in Latvia

Jan 2024

Off-trade volume sales declined in 2023, challenged by rising price points and the growing health awareness in the country. While many consider juice a healthy product, a rising number of consumers are avoiding juice to reduce their sugar intake.…

USD 1,195
Country Report

Concentrates in Latvia

Jan 2024

Off-trade sales declined in 2023, with concentrates being a relatively small category in Latvia, which registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales began…

USD 1,195
Country Report

Carbonates in Latvia

Jan 2024

Off-trade volume sales stagnated in carbonates in Latvia in 2023, with a slight decline noted in retail volume as sales were challenged by rising inflation and increased price points. This led many consumers to reduce their spending on…

USD 1,195
Country Report

Tea in Latvia

Jan 2024

Tea edged towards stagnation in retail volume terms in 2023, in contrast to its more dynamic performance earlier in the review period. In general, Latvia is a coffee consuming country, meaning that tea has more of a niche presence. In addition, there…

USD 1,195
Country Report

Hot Drinks in Latvia

Jan 2024

Retail volume sales of hot drinks in Latvia saw a static performance in 2023, as the high rate of inflation weighed heavily on consumer spending. With consumers forced to spend more on utilities and food, they shifted away from premium brands and…

USD 2,450
Country Report

Sports Drinks in Latvia

Jan 2024

Sales of sports drinks in Latvia grew well for the second consecutive year in a row, with off-trade volume sales recording positive growth. Sports drinks are an emerging category in Latvia, and the health and wellness trend is bolstering sales as…

USD 1,195
Country Report

Surface Care in Latvia

Feb 2024

In 2023, descalers experienced positive retail volume growth, attributed to two reasons. Firstly, the decline in water quality has raised concerns among consumers. These products effectively prevent limescale accumulation, extending the lifespan of…

USD 1,195
Country Report

Laundry Care in Latvia

Feb 2024

In 2023, retail value growth remained double-digit in laundry care, impacted by ongoing inflation and rising price points. Liquid tablet detergents exhibited the most rapid growth in both retail volume and value, thanks to its efficient formula and…

USD 1,195
Country Report

Bleach in Latvia

Feb 2024

In 2023, while rising prices drove retail value sales, bleach recorded a retail volume decline. This decline can be attributed to consumers using home care detergents that feature disinfectant components with safer formulations. Consumers…

USD 1,195
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