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Ecosystems Unlock New Opportunities for Customer Loyalty
Alex Jarman
Loyalty ecosystems are a quickly growing form of loyalty programme. Ecosystems connect the loyalty programmes of multiple brands within a company or even programmes across different companies. This article explores why companies are moving to the ecosystem model, how ecosystems develop, and the benefits they offer to companies. Using data from Euromonitor’s Voice of the Consumer: Loyalty survey, it also explores why ecosystems appeal to consumers who are highly engaged with loyalty programmes.
How Gamification is Reshaping Loyalty Programmes in the Middle East
Mehrnoush Shafiei
Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.
Unlocking Regional Growth: Yuu Rewards’ Winning Loyalty Partnership Strategies
Sachi Kimura
Building a new programme from scratch in a new market can be very costly. A partnership with a local loyalty programme can help when implementing or expanding a loyalty rewards system in other markets, and in acquiring a new client base and community. When considering partnerships, it is important to think about partner brand presence in the market as well as how local consumers perceive the brand.
Loyalty and the New Normal
Nadejda Popova
Loyalty is at a crossroads with businesses rethinking and revitalising their brand strategies in light of the changing consumer preferences, e-commerce boom and dynamic economic conditions. Curating an emotional bond with consumers becomes a dominant factor for adding value and increasing retention.
Leveraging Emotional Loyalty in Asia Pacific to Overcome Point Liability
Prudence Lai
Economic headwinds are impacting how consumers spend in Asia Pacific which calls for effective loyalty strategies for customer acquisition and retention. The costs behind running a loyalty programme can be significant and hinders the return-on-investment of such schemes. Emotional loyalty strategy can serve as a key differentiator in the region to enhance long-term customer loyalty and deliver balanced approach alongside monetary rewards.
Loyalty Redefined: Turbocharge Customer Retention with High-Value Programmes
Euromonitor International
In Collaboration with Visa, we unlock the future of Loyalty. Explore how to harness the full potential of loyalty programmes and turbocharge the path to lasting customer retention.