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Loyalty Explore the evolving customer loyalty landscape from a multi-industry perspective. Gain insights and learn how to boost retention, increase engagement and future-proof your strategies with our thought leadership.

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Latest Content

Article

Chart of the Month: Exploring Trends by Generation in Subscription Services

Paula Ferolla

Paula Ferolla

27 May 24

Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.

Article

The NIO Way to Amplify Customer Loyalty in China’s EV Market

Prudence Lai

Prudence Lai

10 May 24

Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.

Article

Unleashing the Power of Play: Gamification Brings the Fun In-Store

Paula Goni

Paula Goni

11 Apr 24

With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.

Podcast

Charting the Path to Loyalty: Subscriptions Unveiled

Nadejda Popova

Nadejda Popova

9 Apr 24

The podcast explores the evolving landscape of customer loyalty and how market players are adapting their loyalty programmes to stay relevant amid changing consumer preferences and behaviours. Euromonitor International expert Nadejda Popova, Head of Loyalty, spoke recently to Robbie Baxter, one of the leading experts in subscription and membership models about what’s next for loyalty and subscriptions across different industries.

Video

Key Strategies to Build Customer Loyalty

Alex Jarman

Alex Jarman

5 Apr 24

New customer loyalty strategies are proliferating, as consumers’ expectations for loyalty increase. In this video, Euromonitor explores three trends in loyalty: value-driven loyalty, next-gen loyalty, and customer loyalty ecosystems.

Article

How are EV Brands Embracing Loyalty?

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

19 Mar 24

The automotive industry is shifting to an EV (electric vehicle) future with an estimated 21% of new passenger car registrations projected to be electric in 2024. With an increasingly competitive and maturing industry, companies are looking to seize their customer base through engaging, targeted and unique loyalty provisions.

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