Younger generations of Dominicans, especially millennials and Gen Z, are showing greater interest in products that adapt to a more dynamic lifestyle, in which time savings and convenience are more valued. Within laundry care, the liquid detergent format falls within this categorization, since these products are perceived as a faster solution when doing laundry, especially in washing machines.
Detergents in the Dominican Republic will continue to expand in the upcoming period, with a growing number of products designed for the specific needs and preferences of consumers. Younger generations tend to be selective when buying a laundry detergent compared to previous generations.
One of the most traditional products for washing clothes in the Dominican Republic is Cuaba soap. A large proportion of Dominican households still use Cuaba soap at home, regardless of their demographic segment.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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