In the forecast period, local companies like Société d'Articles Hygiéniques, Société El Jmal, Société de Détergents de Tunisie SODET, Ennadhafa Judy and Azur Detergents are set to make gains in laundry care. This shift is likely to be underpinned by various factors, including the greater affordability of products, compared to international brands, a robust presence in both modern and traditional retail spaces, and the Tunisian government's active support for local laundry care.
Over the forecast period, there is a projected to be a healthy increase in demand for liquid detergents in Tunisia. Several factors contribute to this anticipated increase, including the widespread availability of liquid detergents in both modern and traditional retail outlets, diverse product choice and a concerted effort by the local industry to prioritise liquid detergent production.
Spot and stain removers represents a niche but growing category in Tunisia. Indeed, it is expected to register the fastest retail volume CAGR in laundry care over the forecast period, supported by strong growth performances by both pre-wash and in-wash formats.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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