In an attempt to sustain demand over the forecast period, competition among brands will continue to increase, resulting in intensifying sales through discounts and promotions on dual packs/multipacks. Ongoing price promotions will continue to depress the average unit price, thereby driving stronger retail volume growth compared to value (at constant 2023 prices) over the forecast period.
The emergence of local brands and private label is likely to expand within surface care over the forecast period, particularly for home care disinfectants. These products are likely to gain space in the local market through strong product marketing, wider shelf display and competitive pricing.
Continuing the trend evident towards the end of the review period, players in surface care are expected to focus heavily on technological and scientific innovation over the forecast period, with increased efficacy being the main aim. This investment in new product development should help the most popular brands in surface care to retain the loyalty of their customers, especially as consumers have become more aware of the importance of hygiene and disinfectant cleaning since the pandemic.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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