Whilst multipurpose surface cleaners are the dominate choice in Morocco, consumers are seeking out products with added value. Products containing more natural formulas are very fashionable in Morocco.
Demand for eco-friendly surface care remains low in Morocco at present, but consumer interest is building and this topic is likely to become a more pressing issue in the long term. Recyclable packaging is one of the most appealing factors for the green consumer or those individuals who are paying more attention to green consumption.
Multi-purpose cleaners accounted for well over two-thirds of value sales of surface cleaners in 2022 and will register healthy growth in constant value terms over the forecast period. Demand for multi-purpose cleaners will remain high, due to their ease of use and reasonable price point.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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