Surface care is expected to remain important for Mexican households going forward, as they continue to maintain high standards of cleanliness and hygiene in the aftermath of the COVID-19 pandemic. The category is therefore set to continue to record slow and steady volume growth in the forecast period, with most types of surface care products predicted to achieve an increase in volume demand.
The growing prominence of eco-friendly surface care lines has been seen, as consumers are searching for products that disinfect more naturally, without the use of harsh and potentially toxic chemicals. While this is expected to remain a niche area of surface care, due to the relatively high prices commanded by these products, a growing number of consumers are looking for alternatives that are kind to the environment.
Although retail channels such as supermarkets and hypermarkets are the most important in home care, other channels are strengthening due to the growing trend of replacement purchases, which are the result of the economic impact on Mexican households. Channels such as pharmacies and convenience stores offer cleaning products that satisfy the need for immediacy amongst “frequent purchase – small outlay” buyers.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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