While wipes saw strong retail volume sales in 2023, sales will be increasingly challenged over the forecast period, as environmental concerns rise. Impregnated wet wipes are not an essential cleaning product.
New product development within surface care is expected to focus on developing eco brands and products. This is stemming not only from consumer pressure but also pressure from the EU.
Across the forecast period, surface care products are set to focus on scent innovations. Smart cleaning devices or connected systems may be programmed to release specific scents during cleaning, creating a pleasant and personalised atmosphere.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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