Surface care in Georgia is forecast to see stable volume growth in the upcoming years, largely stimulated by the development of modern retailing. The expansion of grocery retailers in the regions and remote areas will widen sales opportunities and help build consumer awareness of surface care brands and their product portfolios.
Georgian consumers are expected to welcome a growing range of surface care products with improved formulas, that deliver faster and more efficient cleaning. Consumers’ awareness regarding the more toxic ingredients in surface care products is expected to rise and stimulate demand for eco-friendly surface care alternatives.
The presence of parallel imports is expected to deepen in the coming years, intensifying the level of competition in surface care. Leading foreign players, including Unilever Group and SC Johnson & Son Inc, will have to compete more closely with parallel imports from Turkey.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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