Surface care is projected to maintain its positive current value growth trend in Hong Kong over the forecast period, although retail volume sales are set to remain in slight negative territory as local consumers spend more time outside of the home. Nevertheless, even by the end of the forecast period volume sales will remain higher than the pre-pandemic level, as during the pandemic local consumers created more thorough hygiene habits, which have endured post-pandemic.
Despite international players holding more leverage than local players in surface care, domestic brands are expected to keep fighting to capture more share. For instance, Farcent specialises in home care wipes, and it has been consolidating its presence in this category though new product launches, and due to the presence of few players.
While the pandemic has ended, many consumers continue to prioritise products that contain antibacterial features in home care products, including in surface care. Considering this, manufacturers and retailers are likely to be inclined to concentrate more on products emphasising antibacterial functionality, and products at more affordable prices due to continued higher usage frequency.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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