Post-pandemic, many local consumers have returned to the workplace, while many companies still permit their employees to work as part of hybrid measures. However, this is often now limited to just one day at home.
Since the pandemic, sales of vacuum cleaners have increased in Israel, including iRobots and other robotic vacuum cleaners. These appliances appeal to younger adult consumers who are both tech savvy and keen to reduce the amount of time and effort spent on cleaning their homes.
Due to significant uncertainty in the local market, including economic and political challenges, prices of surface care are expected to continue rising over the early part of the forecast period, while salaries are not expected to increase by the same rate. This will continue to place pressure on the disposable income of local consumers, and could have a negative impact on specialised surface care used to tackle specific areas of the home, while multi-purpose cleaners and home care disinfectants will appeal through their multifunctional attributes.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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