Building on the strength and established name recognition of its bestselling brands, Colgate-Palmolive will retain its leadership over the forecast period. Its trusted brands such as Fabuloso, Ajax and Azistin will continue to hold on to sizeable footholds, despite increasing competition - see below.
The leader within bleach, Grupo PDC, with its Magia Blanca brand, has been expanding in surface care in recent years and now offers an array of disinfectants, with varying formats, sizes and scents. They are also widely distributed, across both traditional and modern grocery retailers, and will gain further value share over the forecast period.
Increasingly, more specialised products are emerging within surface care, as more informed consumers are looking for products designed for a specific purpose. Specifically, shoppers are turning to cleaning products that focus on particular materials such as stainless steel or different countertop materials.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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