Surface care faces steady volume and value growth over the forecast period, as changing lifestyles brought about by urbanisation and the growing number of working women in society, lead to a growing number of consumers seeking out convenience products. The rising number of dual-income households will seek out convenience products, whilst the expansion of modern retailing will sustain surface care sales over the forecast period.
Although growth is expected to remain positive for surface care, a slowdown is anticipated compared to the review period, due to high inflation and currency devaluations. Purchasing power will remain compromised as most consumers remain very price sensitive.
Multi-purpose cleaners are expected to continue seeing healthy volume and value growth within surface care. The category will benefit from the well-established preference for multifunctional products, which are traditionally used in Algerian households.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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