Surface care, like many other home care categories, experienced a significant surge in demand during the COVID-19 pandemic, as consumers sought to enhance their cleaning and sanitisation practices. However, even as the pandemic recedes and the world adjusts to a post-pandemic normal, the category is expected to maintain dynamic growth, with retail volume and current value growth across all categories, as consumer awareness of the need for good hygiene remains high.
Post-pandemic, consumers are likely to continue to prioritise cleanliness and hygiene, maintaining a higher level of demand for surface care products compared with pre-pandemic levels. The pandemic led to a surge in new entrants and product offerings in the surface care, and new launches are expected to continue in the forecast period to meet consumers’ changing needs.
E-commerce has seen significant growth as a distribution channel for surface care since COVID-19, albeit from a low base, and this is expected to continue in the forecast period. While consumers have returned to shopping in small local grocers, supermarkets and other store-based retailers, it is expected that e-commerce will retain its appeal and will continue to grow in importance during the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!