Positive growth is expected in surface care over the forecast period. Following on from the COVID-19 crisis and supported by the strong health and wellness trend, high levels of awareness of hygiene and sanitation are expected to live on as a means of ensuring domestic safety and health.
For both health and ecological reasons, Swiss consumers may be inclined to limit their use of additional, non-essential products containing artificial and harsh chemical ingredients during the forecast period. This will impact sales of products such as scouring agents.
Surface care will likely continue to evolve in a highly competitive environment over the forecast period. In a context of tighter budgets and uncertainties, private label is expected to continue to account for a significant proportion of sales.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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