Most surface care products will post positive results across the forecast period, with consumers considering these essential household items; especially following the COVID-19 pandemic, when interest in home hygiene increased. However, following its high uplift in sales during COVID-19, home care disinfectants will continue to decrease.
The ecology trend will evolve across the forecast period, with consumers becoming increasingly interested in sustainability. Consumers will become more environmentally- cautious and health-aware, looking for natural ingredients in their surface cleaners.
The continuous expansion of drugstores and grocery retail chains will drive the expected growth of private label lines. For example, dm will open new outlets over the coming years, having already expanded its presence in smaller cities.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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