Although the macroeconomic outlook for Chile in 2024 is relatively positive compared to 2023, many local consumers are expected to remain pessimistic and continue to prioritise saving money. Given this context, a rebound in retail volume sales for surface care is not expected until 2025.
While multinationals are expected to continue leading surface care sales, the penetration of local players is predicted to increase. Over the review period, Tressa Ltda improved the distribution and coverage area of its brand KH-7, imported from Spain, which positively impacted its sales and value share, mainly in kitchen cleaners.
At the height of the pandemic, there was an unprecedented rise in demand for surface care with disinfectant properties. Although disinfection is expected to remain an important attribute for many local consumers over the forecast period, it will continue to lose importance compared to other properties such as price and affordability.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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