Factors such as growing awareness, habit persistence, and the premiumisation trend will continue to support retail volume and current value growth for surface care in India in the forecast period. Hygiene awareness programmes conducted by the government and brands have helped consumers become more aware of health and hygiene, and have allowed for an end to misconceptions and misinformation.
Consumers are increasingly choosing cleaning products which incorporate organic and/or natural ingredients and are sustainably produced. Consumers are becoming aware of the impact that their lifestyle choices have on the environment, and are therefore trying to minimise their ecological footprint.
In the forecast period, although grocery retailers is expected to continue to dominate, retail e-commerce is anticipated to see strong growth due to the convenience, wide variety, and lower prices and deals offered to consumers via online channels. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey, fielded January to February 2023, more than one third (33%) of Indian respondents mentioned best price as one of the reasons they buy online.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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