Given that cleaning is a regular domestic chore, and given that Indian consumers are price-conscious, many are in the habit of using surface care products for multiple tasks, and growth in the forecast period is also likely to be driven by this trend. For instance, some consumers in India use floor cleaners to clean both floors and toilets.
Due to a high sales base and a high level of awareness and maturity, floor cleaners is predicted to record slowing current value and volume growth rates over the forecast period. Nevertheless, sweeping and mopping remains a regular activity in Indian households.
Most surface care offerings typically have an expiry date 12 months from the manufacturing date; hence, consumers can easily purchase combo packs and use these up over a year. In a bid to rationalise their overall expenditure, price-conscious consumers are likely to incline towards such combo packs, which will allow manufacturers that offer such packs to see healthy current value and volume growth for such offerings over the coming years.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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