Following a welcome sales boost during the COVID-19 pandemic, surface care is expected to see a further slowdown in performance over the forecast period, with volume and constant value sales witnessing marginal declines each year. Windows cleaners will remain a must-have item, although usage is somewhat limited as the majority of consumers use them in springtime.
Multi-purpose cleaners will remain the preferred choice for most Lithuanians in the country, although they will lose further ground to specific cleaners. Indeed, there is a good selection of bathroom, kitchen and other cleaners in various price segments, which gives consumers a wider choice of alternatives.
Interest in environmentally-friendly surface care is emerging in Lithuania, although this trend is likely to be mainly driven by more affluent urban consumers due to their higher-than-average unit prices. This is giving visibility to surface care products with a greener positioning, such as the German brand Flosch.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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