During lockdowns, local consumers developed greater awareness of the environmental impact of traditional surface care, primarily due to prolonged exposure to chemical fumes while spending time at home. This led to a surge in demand for eco-friendly surface care, which was not only considered effective but also safe for families and the environment.
The pandemic encouraged consumers, especially younger demographics, to become more focused on home hygiene. Although younger consumers may not purchase as many surface care products as during the pandemic, the experience of living through a global health crisis has had a lasting impact on their lives, and they will continue to prioritise keeping their home environment clean.
As environmental awareness grows amongst Australians, they are more likely to demand packaging solutions that reduce waste and support recycling. Surface care products, which are often packaged in plastic containers, will face increasing scrutiny and pressure from consumers and regulators in the coming years.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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