Sales of surface care will likely continue to be influenced by inflation and Peru's economic recession in the short-term. New and existing players will likely look to launch more affordable surface care products to target lower-income consumers, who will likely value low prices until the economic situation improves.
With the pandemic being declared over by the WHO in 2023 concerns around hygiene have softened in Peru. Nonetheless, surface care players will likely look to capitalise on the growing interest in cleaning and home care that the pandemic generated.
There are seen to be limited growth opportunities for surface care in Peru due to the recession and the preference for traditional cleaning methods. As such, it will be important for players to differentiate their products from traditional alternatives and for the consumer to be able to identify the benefit of purchasing a product from one category and not another.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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