Innovation is undeniably at the heart of driving sales within surface care. As consumers become more discerning and informed about the products they bring into their homes, they seek out cleaning solutions which both promise hygiene and bring added benefits, such as long-lasting fragrances, or specialised ingredients for different surface types.
Despite their currently unbeatable positions, the leading players in surface care still have to remain vigilant in order to protect their shares. Notably, Yuri (Joenoes Ikamulya PT) is the second-placed brand in surface care overall, with a sub-decimal brand lead on Unilever's Super Pell.
Connected to the nascent stage of development in surface care in the country, there are a number of subcategories which have great scope to grow from their low bases. Window/glass cleaners is one such area, due to a confluence of factors.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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