While the trend towards home-made surface cleaners has not taken off in Spain to the extent that it has in other countries in the region, there is an increasing demand for more natural formulas, mainly due to concerns over the potential negative health impacts of stronger cleaning agents. Within this context, surface cleaners containing probiotics, which harness the power of "good" bacteria to restore a healthy environmental balance to the home, are becoming increasingly popular, non-toxic alternatives.
In addition to the demand for more natural and sustainable formulas, consumers will show an increasing interest in environmentally friendly packaging formats. Refills represent a viable means of reducing the use of plastic, with many manufacturers innovating in this area.
Supermarkets will remain the dominant retail channel within surface care and will continue to increase their share of distribution during the forecast period. This will support the growth of private label, particularly in the case of Carrefour and Mercadona.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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