Receding deep-clean necessity, cost consciousness and a growing awareness of harmful chemicals often found in disinfecting wipes that are linked to health issues and antimicrobial resistance are among the key contributors to a softening of demand for impregnated wet wipes. To mitigate the concerns linked to harmful chemicals, researchers from USDA (United States Department of Agriculture) have recently developed antimicrobial wipes using raw cotton fibre that are machine washable and can be used at least 30 times for cleaning hard and non-porous surfaces.
Overall demand for drain openers remained elevated at the end of the review period as consumers continued to spend greater time at home than they did pre-pandemic. One third of US consumers work from home at least once a week, according to Euromonitor International's Voice of the Consumer: Lifestyle Survey 2023.
US consumers exhibit a preference for cleaning products that combine effectiveness with user-friendly attributes. Consequently, specialised surface care products, including furniture polish wipes, wash and wax floor cleaners, and oven cleaners, are poised to experience further retail volume declines over the forecast period.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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