Wipes and refills (dry electro-static) is seeing healthy volume growth in 2022, in addition to value growth. Ditto for impregnated wet wipes, albeit with slightly lower volume sales; with floor cleaning systems also noted as being popular.
Home disinfectants are expected to remain part of consumer’s cleaning routines, thanks to the high standards of hygiene they provide. Even though the threat of COVID-19 has passed, consumers continue to adhere to high standards of home cleanliness.
E-commerce will remain relevant in surface care, having been boosted due to necessity during the era of pandemic lockdowns. However, retailers are now taking an omnichannel strategy as consumers have also returned to brick-and-mortar stores.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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