Surface care is expected to see demand contract in 2024, although the trend will be less pronounced compared to 2023. The continued development and expansion of private label will be one of the main drivers of category growth, helping to improve volume growth.
In Colombia, retail value sales of surface care products are concentrated in the modern channel. Discounters have grown rapidly over the review period, taking share from supermarkets and hypermarkets.
The development of concentrated products is still at a very early stage in Colombia. However, at Ara it is possible to find kitchen, floor, and window cleaners for the Evolve brand.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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