During the forecast period, surface care is expected to see a modest decline in sales in volume terms and modest current value growth. Growth will be restricted by the normalisation of cleaning habits as fears over the transmission of the COVID-19 virus begin to wane.
The focus on the home will remain strong due to the normalisation of flexible hours and working conditions, which have given rise to hybrid lifestyles. However, ongoing high inflation is likely to negatively impact consumer confidence and place further strain on household purchasing power.
Sustainability will remain a key driver of innovation and category growth over the forecast period. Local consumers will increasingly expect their favoured brands and products to demonstrate their commitment to addressing these concerns by using recycled or recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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