Local household brand Sun Jiang has added a new product to its portfolio, Depex Brite. This is a 12-in-1 wax floor cleaner, with features such as infused with natural citronella essential oil and tea tree essential oil, environmentally-friendly ingredients, insect repellent, removal of stubborn stains and grime, no watermarks, dirt resistant, floor protection, sparkling smooth finish, no rinse, PH-neutral formulation, no allergens, no sulphates, and no petrochemicals.
Affordable brands are entering robotic vacuum cleaners and wet and dry vacuum cleaners. Popular e-commerce cordless wet and dry vacuum cleaners include Pery Smith, Russell Taylors, Airbot, Tenka Ryohin, iLife, and Khind.
Shifts in consumers’ purchasing behaviour may be seen as a result of changes to cleaning routines. Although many consumers favour value surface care brands and multifunctionality, there is also a growing preference amongst some consumers for value-added cleaning, especially those who have to manage a busy schedule without neglecting home hygiene.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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